I had goosebumps the entire time I was reading, teared up when she mentioned what it felt like first learning she lost the baby, and outwardly shook my head at learning how so many baby-planning apps and websites seemed blind to such a large demographic of women.
I personally have not experienced what my friend has, and yet, I was still able to connect with her as a reader and was able to better understand her opinions on app-related UX... all because she shared her personal story.
Personal stories draw people in and can be such a powerful tool in marketing.
Readers, listeners. or viewers can connect with you on a deeper level, building trust and — ultimately — a relationship with you and your business.
In this week's episode, Marcella and I dive into why and how sharing personal stories can be so powerful.