Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The Two Blog Title Traps You Need to Avoid to Succeed

The Two Blog Title Traps You Need to Avoid to Succeed Blog Feature

July 7th, 2014 min read

shutterstock_158084501Sick of seeing the same blog titles over and over again?

Me too.

Unless you're willing to let your website traffic and potential leads slip through your fingers, it's time that you stop leaning on bad blog title practices, and start making a conscious effort to provide value.

With the proper techniques and a clear understanding of what your audience is searching for, it's entirely possible to rank high for the specific keywords and queries you know your readers are interested in. 

There's already tons of cutesy, uninspired blog posts circulating the web. Don't add to the mix by falling into the two traps outlined below, as that market is already saturated. 

When brainstorming blog titles, marketers fall into two traps:

1. Getting cutesy

Sure, witty blog post titles are fun to come up with, but they're completely self-serving, and unless you have a large audience no one is ever going to find it. Compromising the behavior of your audience as well as SEO best practices for a cutesy title is extremely risky, and a common downfall for many blogs that are not getting read. 

2. Over­-optimized

Keyword optimization is a catch-22, as while you can't ignore it altogether, over-optimizing your post based on search engine data can be a slippery slope toward turning off your audience. Instead, optimize for your ideal persona or reader based on the questions they need answers to. 

Before you write another blog title...

Keep brainstorming

Don't just settle for the first thing that comes to mind.

Some of the best blog titles that have ever graced our blog have been the result of a collaborative brainstorming session. In fact, we believe in the power of brainstorming so much so that we created a tool to help other people organize their thoughts just the same

If you're feeling uncertain, try coming up with a list of 10 different working titles and share it with a friend. You don't have to be married to them all, the goal is to just get them out so that you can see them. From here, work with a co-worker or team to make cross outs, switch words around, get rid of fluff, and add value. 

Ask a question

Consider the way in which your audience is conducting their search queries. 

With conversational search becoming the norm, it's important that your business is creating and editing existing content so that is is reflective of the questions that your buyer personas are most likely to search for. 

By working questions that align with what your business can bring to the table, you are essentially making it easier for users to pull up one of your site pages in their search.

Focus on the reader

Reader-centric blog titles are going to get read. 

While it sounds like common sense, you'd be surprise how many bloggers create titles that they love, with little regard for their actual readers. 

When possible, incorporate the word "you" so that there is no question who you are trying to reach. By spinning the language to focus on the reader and their interests, you're effectively enticing them to click through.

Be clear 

You're competing for time, so make sure the audience knows why they're going to give you five minutes of their time up front. 

When it comes to creating content for readers with pint-sized attention spans, it is critical that you make the benefit known immediately.

If you choose to wait until the first sentence of your blog to address the value, it’s likely that you’ll be a sentence to late.

Do a little research

On the fence regarding what keyword to use?

Google Trends gives users an opportunity to uncover the topics that are trending, as well as the search volume for specific keywords and terms.

If you're stuck, use the 'Explore' feature to compare up to 5 different keywords at once. This option allows you to investigate where specific topics of your choosing stand in terms of search volume. 

But like I said before, don't get hung up on search engine data. Optimize for your personas first, then search engines. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE