Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Video Marketing  |   Infographics  |   Marketing Strategy

Don't flip that phone: Vertical video is a must for marketers [Infographic]

Shandia Drummond-Butt

By Shandia Drummond-Butt

Aug 25, 2019

Don't flip that phone: Vertical video is a must for marketers [Infographic]

As an avid Instagram, Snapchat, and Facebook Story user, I have to say shooting videos vertically is second nature to me.

Unfortunately, I regularly get ridiculed for sending videos to colleagues and friends vertically, as most marketers know, if you want to post a video, it NEEDS to be horizontal.

Or does it?

Video On The Move

In the past few years, there has been a dramatic rise in the consumption of content on our phones versus desktops.

So much so, Marketing & Growth Hacking found that video views on mobile increased more than 233% between Q3 2013 and Q3 2016 alone.

Ericsson has even predicted that, in 2022, monthly mobile data traffic per active smartphone in North America will reach 25 GB. This is likely heavily due to video streaming.

But what does this have to do with vertical video?  

While video has always traditionally been horizontal, as people are filming and consuming more video on the go, it has adapted to mobile behavior.

Smartphones are most frequently used and held vertically, so it became natural for people to do this as they were filming/watching, especially as Snapchat built it into their platform.

As marketers, we need to adapt to consumer behavior and give them content in the way they want it most and that means going vertical!

Breadnbeyond recently created this awesome Infographic, outlining consumer behaviors surrounding video content and video advertisements consumed on mobile devices and vertical video is clearly huge.

In this infographic, the statistics of how vertical video is impacting consumer behavior will give you more insight into how video marketing is evolving an where vertical video fit in.

Here are some of the highlights:

“57% of video plays worldwide come from mobile devices.”

Filming vertically has become second nature, as that is the orientation of our mobile devices.

Your audience is lazy

If you're like me, it takes a lot out of my hand strength to continuously turn my phone screen horizontally every time I have to watch a video. This is another reason vertical video is so effective.

In fact...

“Smartphone users hold their phone vertically about 94% of the time.”

 

Because of this...

Vertical videos have better completion rates

Mediabrix, a mobile advertising platform, has seen that 90% of videos watched vertically have a higher completion rate versus videos watched horizontally. “Less than 30% of users will turn their phones sideways to watch an ad, and users who do turn their phones sideways only watch about 14% of the video.”

Most social platforms are now vertical-friendly

There has been a huge rise in video on social media in recent year and since most is accessed via mobile devices, that means they're adopting vertical too.  According to an article on video on Social Media by wyzowl.


Will vertical video take over?

Now, I think it’s safe to say that not all viewings are suited for vertical video. I mean, can you imagine watching a movie in vertical? Probably not the most pleasant experience.

However, as marketers, we should be adapting to consumer needs and their behaviors.

Most social ads are being viewed vertically on mobile devices and the numbers don’t lie. It seems that this phenom will continue to rise so plan accordingly!

Check out the full infographic below!

vertical-videos-infographic

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Lindsey Schmidt Lindsey Schmidt

20 Best Video Editing Software and Apps for Any Budget in 2024

November 9, 2023
Megan Lang Megan Lang

How To Manage a Videographer — If You Don't Have Video Experience

October 26, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

7 Video Production Equipment Essentials Your Business Needs in 2024

October 1, 2023
Lindsey Schmidt Lindsey Schmidt

How to Make High-Quality Sales Videos, Even On A Budget

September 28, 2023
John Becker John Becker

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Ramona Sukhraj Ramona Sukhraj

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Melissa Prickett Melissa Prickett

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Ramona Sukhraj Ramona Sukhraj

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

July 18, 2022
Marc Amigone Marc Amigone

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

Video Marketing: 13 Tips for Creating More Professional Video Content

June 16, 2022
Megan Lang Megan Lang

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Ramona Sukhraj Ramona Sukhraj

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

April 25, 2022
Ramona Sukhraj Ramona Sukhraj

How To Use Real Estate Video Marketing to Drive More Property Sales

April 23, 2022
Kimberly Marshall Kimberly Marshall

3 Effective Ways To Use Personalized Sales Videos

April 11, 2022
Melissa Prickett Melissa Prickett

3 Expert Tips for Successfully Managing a Videographer

March 31, 2022
Will Schultz Will Schultz