Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

What You Need to Know to Livestream Like a Pro [Infographic]

What You Need to Know to Livestream Like a Pro [Infographic] Blog Feature

April 21st, 2018 min read

Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses:

I don’t have the right equipment to make it look professional

I’m not interesting or what I’m talking about isn’t interesting

I’ve never live streamed before so it would be a disaster

But it’s live, I’m not prepared!

I hate hearing those responses!

Between Facebook and Instagram, live streaming has become such a big thing not only in everyday live, but in the world of marketing, it can’t be ignored. Instead of making excuses or being afraid of the live stream movement, take a few minutes to get familiar with it and you’ll realize it’s not so bad. .

How Can Live Streaming Help My Company

With its real-time nature, live-streaming is a great tool that you can use to increase your company’s reach and build a better connection with your audience.

At IMPACT, we use live stream for a variety of different purposes.

The IMPACT Show, for example, is all done via Facebook Live. This allows for instant engagement  with the audience and the ability to answer their questions in real-time on the air.

An easy way that you could do this at your own company is to set-up your iPhone on a tripod and do a quick Q&A with someone else in your organization. This takes minimal production effort and preparation effort on your end.

You’ll be able to give viewers better insight into your company and answer their top questions. If someone leaves a comment during the stream then you can engage with them verbally or use their questions for your next livestream topic.

We also consider live stream company activities. For  instance, a while back, we did an IMPACT version of “Who Wants to be a Millionaire” and live streamed the entire game on Facebook.

This gave our followers, friends, and fan a real look into our company’s culture.

Take advantage of this if your people are a main selling point to your product or service. Give viewers an inside look into what makes your people so great by showing them in their natural element.

In the end, the top benefits of live streaming for your company allow you to:

  • Achieve a deeper audience connection
  • Add a more human element to your brand
  • Take advantage of the opportunity to learn and adjust from real time feedback

How Do I Get Started

Now that you know why you should start live-streaming, it’s time to get started!

Don’t worry about having the best equipment or being super comfortable in front of the camera. As long as the content you’re creating is relevant to your audience, people will be interested. As time goes on, you’ll get more comfortable.

Here are some great tips to keep in mind as you get started:

  • Plan your messaging in advance
  • Promote your live stream ahead of time
  • All you need is a camera, microphone, and the internet

So from now instead of saying “I don’t know how to do it or I’m afraid to do it.” say “Let me learn some tips on how to live stream and they’ll only get better each time I do it.”

Use this infographic from StreamHash to learn even more tips on live streaming.

180326-infographic-livestreaming (1)

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.