Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

What You Need to Know to Livestream Like a Pro [Infographic]

By Karisa Hamdi

What You Need to Know to Livestream Like a Pro [Infographic]

Every time I talk about live-streaming, whether it be with my coworkers, clients, or even friends, I always hear one of these four excuses:

I don’t have the right equipment to make it look professional

I’m not interesting or what I’m talking about isn’t interesting

I’ve never live streamed before so it would be a disaster

But it’s live, I’m not prepared!

I hate hearing those responses!

Between Facebook and Instagram, live streaming has become such a big thing not only in everyday live, but in the world of marketing, it can’t be ignored. Instead of making excuses or being afraid of the live stream movement, take a few minutes to get familiar with it and you’ll realize it’s not so bad. .

How Can Live Streaming Help My Company

With its real-time nature, live-streaming is a great tool that you can use to increase your company’s reach and build a better connection with your audience.

At IMPACT, we use live stream for a variety of different purposes.

The IMPACT Show, for example, is all done via Facebook Live. This allows for instant engagement  with the audience and the ability to answer their questions in real-time on the air.

An easy way that you could do this at your own company is to set-up your iPhone on a tripod and do a quick Q&A with someone else in your organization. This takes minimal production effort and preparation effort on your end.

You’ll be able to give viewers better insight into your company and answer their top questions. If someone leaves a comment during the stream then you can engage with them verbally or use their questions for your next livestream topic.

We also consider live stream company activities. For  instance, a while back, we did an IMPACT version of “Who Wants to be a Millionaire” and live streamed the entire game on Facebook.

This gave our followers, friends, and fan a real look into our company’s culture.

Take advantage of this if your people are a main selling point to your product or service. Give viewers an inside look into what makes your people so great by showing them in their natural element.

In the end, the top benefits of live streaming for your company allow you to:

  • Achieve a deeper audience connection
  • Add a more human element to your brand
  • Take advantage of the opportunity to learn and adjust from real time feedback

How Do I Get Started

Now that you know why you should start live-streaming, it’s time to get started!

Don’t worry about having the best equipment or being super comfortable in front of the camera. As long as the content you’re creating is relevant to your audience, people will be interested. As time goes on, you’ll get more comfortable.

Here are some great tips to keep in mind as you get started:

  • Plan your messaging in advance
  • Promote your live stream ahead of time
  • All you need is a camera, microphone, and the internet

So from now instead of saying “I don’t know how to do it or I’m afraid to do it.” say “Let me learn some tips on how to live stream and they’ll only get better each time I do it.”

Use this infographic from StreamHash to learn even more tips on live streaming.

180326-infographic-livestreaming (1)

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Video Marketing
Published on April 21, 2018

Recent Articles

4 Tried-and-True Tips for Using Video in Sales Prospecting
January 19, 2023 • 5 min read
4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer
January 18, 2023 • 4 min read
7 Video Production Equipment Essentials Your Business Needs in 2023
November 13, 2022 • 8 min read
The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)
September 8, 2022 • 8 min read
The Hidden Costs of Successful Video Marketing
August 11, 2022 • 9 min read
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]
July 18, 2022 • 6 min read
4 Reasons You Shouldn’t Hire a Third-Party Video Company
July 11, 2022 • 8 min read
Personalized Video Marketing: How To Turn Leads Into Customers
June 30, 2022 • 6 min read
Video Marketing: 13 Tips for Creating More Professional Video Content
June 16, 2022 • 10 min read
How To Create an Effective YouTube Marketing Strategy
May 19, 2022 • 13 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
How To Use Real Estate Video Marketing to Drive More Property Sales
April 23, 2022 • 9 min read
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
How To Manage Your Videographer (Without Video Experience)
April 5, 2022 • 14 min read
3 Expert Tips for Successfully Managing a Videographer
March 31, 2022 • 8 min read
The Selling 7: How To Create Customer Journey Videos (+ Examples)
March 21, 2022 • 7 min read
7 Top Video Marketing Examples From Companies Doing It Right
March 7, 2022 • 8 min read
The Selling 7: How To Create the Best Cost Videos (+ Examples)
February 28, 2022 • 6 min read
Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?
February 5, 2022 • 7 min read
How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read