Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Carolyn Edgecomb

By Carolyn Edgecomb

Apr 22, 2013

Topics:

Content Marketing
Content Marketing

Blogging Checklist: Building an Effective Business Blog

Carolyn Edgecomb

By Carolyn Edgecomb

Apr 22, 2013

Blogging Checklist: Building an Effective Business Blog

 Great news, your company has decided to commit to a blog.  Now what?  How are you going to make sure that you have an effective business blog rather than just another page on your website?

Blogging can provide your website with a great way to get noticed by search engines, aslong as you are creating quality content.

By following some simple guidelines you can use your blog to benefit your business and generate some new leads.  Below are some easy to follow tips for creating  an effective blog for your business.

10 Tips for Building an Effective Business Blog:

1. Allow for Blog Subscribers

Too many companies miss the value of obtaining loyal blog readers. The more readers you can get to subscribe to your blog, the more opportunity you have to fill the top of your sales funnel and increase the number of visitors coming to your website.

2. Ensure Your Blog & Website Are on the Same Domain

One of the top benefits of blogging is to build SEO value for your website. By placing your blog on a separate domain, you're separating the SEO value of your blog and website, hurting the performance of both. It’s critical that your blog lives on the same domain as your website, such as blog.domain.com or domain. com/blog.

3. Implement a Routine Publishing Schedule

Blog readers like consistency and the ability to know when they can expect new content; therefore, you need to develop a consistent blogging schedule. Whether you blog monthly, weekly, daily, or multiple times a day, keep it consistent. Don’t just post articles as your write them. Use your blog scheduling tool to release your content on a routine basis.

4. Generate Enough Blog Articles to Achieve Traffic Goals

How many blog articles are you creating each month? If you’re not creating enough blog articles you might not be meeting your traffic goals for the month. Publishing a blog article about a current topic or industry trend is a great way to bring more traffic to your site. Don’t just blog so many times a month, publish more blog articles if necessary to help your company achieve their goal.

5. Integrate Social Share Buttons

One necessity of every blog is social share buttons. How else are your readers going to share that fantastic article you recently published? The success of your blog depends on how many people actually read it! Did you know that social sharing buttons increased click through rates by an astounding 55%.

6. Implement a Clear Call to Action Into Each Article

There is no better way to maximize the potential of conversions from your blog than through a clear and compelling call to action. You should always provide your readers and visitors with some direction. There’s no better time than after reading one of your blog articles. Utilize a call to action that’s relevant to the content within every blog post. An even better way to target your readers and audience is by adding smart CTA’s.

7. Create Blog Content for Buyer Personas

Don’t just write. You need to develop content that targets your buyer personas. Your buyer personas aren’t going to read your blog posts if the content isn’t related to the type of service or product they’re looking for. Don’t just see your blog as a platform for you to talk about current trends and topics. Think of your blog as way for you to educate your buyer personas, and a way to engage with them to push them down the sales funnel.

8. Optimize for Mobile & Speed

Your readers’ time is valuable and they don’t want to wait for your slow blog to load. Test your website’s speed using online tools such as webpagetest.org to identify opportunities to reduce load-time. One of the biggest culprits is oversized photos.

Also, with the rapid increase in internet browsing on mobile devices, it’s critical that your blog is accessible and optimized for smart phones and tablets.

9. Ensure Blog is Completely SEO Optimized

No one is going to find your blog if it’s not optimized for search engines. Identify a focus keyword for all marketing content you produce, and ensure it’s prominently featured in page titles, headers, alt tags and images. By doing this, you’re increasing your opportunity to rank higher in search engines significantly. How important is a high ranking? Incredibly, considering that according to Marketshare, 75% of users never scroll past the first page of search results. Be sure to link to other relevant content in your posts as well, as this helps to drive traffic to other areas of importance as it relates to your marketing goals.

10. Identify Your Blog Authors

You have a unique voice in your industry, ensure this is on full display by including a name and even a face to go with each blog you publish.

This helps to establish your credibility as an industry thought leader and also builds trust with your audience.

Want to see more checklists like this?

To see our complete inbound marketing checklist, make sure you download the free ebook below!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Carolyn Edgecomb Carolyn Edgecomb

7 Marketing Trends You Can’t Ignore in 2024

November 2, 2023
John Becker John Becker

Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs

October 12, 2023
John Becker John Becker

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

What Is a 'Learning Center' and Why Does My Website Need One?

September 14, 2023
John Becker John Becker

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

How to Humanize Your Content While Using AI

September 11, 2023
Mandy York Mandy York

How To Create Sales Enablement Content Your Sales Team Will Love

August 17, 2023
John Becker John Becker

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Marketing Without a Map: Why You Need A Content Mapping Strategy

July 5, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

DIY Marketing for Home Improvement: Building Trust and Bringing in New Customers

June 22, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Carolyn Edgecomb Carolyn Edgecomb

How to Write a Persuasive Case Study That Converts (w/ free template)

June 1, 2023
John Becker John Becker

Top 10 Must-Have Qualities To Look For in a Content Manager

April 20, 2023
Marcus Sheridan Marcus Sheridan

Why You Need a Content Manager (and How to Hire the Right One)

April 13, 2023
Marcus Sheridan Marcus Sheridan

Your Content Initiative Can't Succeed Without Help From The Sales Team

March 22, 2023
Zach Basner Zach Basner

How to Ghostwrite Content for a Subject Matter Expert

March 20, 2023
John Becker John Becker

5 Smart Ways to Combat Common Buyer Questions With Content

February 27, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Skillfully Write About Competitors On Your Blog

February 20, 2023
Carolyn Edgecomb Carolyn Edgecomb

4 Ways Marketing Can Help Buyers 'Sell' Themselves

February 9, 2023
Carolyn Edgecomb Carolyn Edgecomb

6 Signs You're Being Neglected by Your Marketing Agency

February 1, 2023
Chris Marr Chris Marr