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Carolyn Edgecomb

By Carolyn Edgecomb

Aug 12, 2013


Content Marketing
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Content Marketing

Blogging in a Time Crunch

Carolyn Edgecomb

By Carolyn Edgecomb

Aug 12, 2013

Blogging in a Time Crunch

 A lot of the time, you find yourself looking for the spare time within your busy schedule to create content. This is especially true when it comes to blogging.

Who has the time to spend 2 or more hours developing an article?

As a business owner your time is extremely valuable.

You don'tspend all day sitting around your office. You tend to have a 24/7 job. Rarely finding the time to enjoy your lunch.

To keep your audience engaged and coming back to your site, you need to publish relevant content.

But how can you do that if you cannot find the time? It's as easy as finding the nearest video camera and talking about the industry you love and the company you've built.

How to Implement Blogging When You're Tight on Time

Finding the Time

Are you finding that you're having a problem creating content? It most likely has to do with being able to find the time.

We all understand how busy your days are.

The challenge becomes fitting content creation into your day. Developing content is a way to keep your audience coming back to your site. However, don't let content creation consume your entire day. Dedicate a set amount of time per day. Even if it's just an hour a day.

What if I told you there was an easier way? Yes!

Have you considered using video marketing as a way to educate your audience and keep them coming back to your site?

If not, you should.

“Video marketing is the most effective way for you to get someone’s attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.” – David Grimes

You aren't alone. Content creation is something that a significant percentage of businesses struggle with.

Creating a Video

When I say video blogging or creating a video, I'm not talking about developing a video production. You aren't going to be featured in a blockbuster hit.

It's just you and your audience.

When  many people hear video they think about filming a commercial, but that's not always the case. Video marketing is a great inbound marketing tool that will help increase the reach of your company as well as educating your visitors at the same time.

The main idea behind video blogging, is to use video as a medium to share your thoughts, views, or to raise awareness about a topic, product or service.

Push all pre-existing assumptions you have about creating video content out the window.

All you need is yourself, a camera, and a nice quite place. Now when I say camera I'm not talking about a video camera that you've paid $$$ a lot of money for. The camera on your smart phone, laptop or tablet will work perfectly.

Still not convinced? Checkout this video our Account Manager Dave created for one of our clients. Reduce your bottleneck by using video as the format you use to provide your audience with relevant content.

Wasn't that simple? If you watched the video, you noticed that Dave included some important but simple tips on creating your video.

Do you know how long your videos should be?

Your audience isn't looking to watch an hour episode or a full length movie. Keep it short and directly to the point.

More tips for creating your video. Remember to keep the following in mind:

    • Give it the same title as that of your blog post title.
    • All SEO Rules of writing an attractive title applies to video blogs as well
    • Keep your video title length short - at most 60-70 characters
    • Add at least a 100 word description for each of your videos
    • Leave a link to your blog post under the video description
    • Add no more than 10 short phrased and related tags
    • The Purpose of your video should be, to grab the attention of your visitors, eventually bringing them to your blog.
    • Always interlink your videos by adding anchor tags in youTube.
    • Always leave one question unanswered in your videos so that the viewer may be forced to search for it at your blog.

Video Topic Brainstorming

Developing relevant and interesting blog topics can be difficult and time consuming.

Often times inspiration and ideas can occur in the most random places.

It doesn't always have to happen while you're sitting at your desk. It could happen while taking a shower, driving to work or even while you're standing in line at the grocery store.

Here are some ideas to help you keep the ideas flowing:

    • News feed
    • Audience's problems
    • Hot industry topics
    • Interviews
    • Conferences
    • Debate
    • Polls
    • Analytics

Don't do the same old stuff. Be an industry thought leader. You know your company and industry better than anyone. Use video as a way to quickly and easily produce new content for your website.

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