Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

3 Simple Productivity Hacks Worth Reading About

3 Simple Productivity Hacks Worth Reading About Blog Feature

September 27th, 2014 min read

shutterstock_109490579_miniLet's face it. 

We're surrounded by productivity killers.

Any time you sit down to accomplish something your phone is buzzing, your email inbox is growing more and more unruly, and you're certain that the water cooler is actually calling your name. Needless to say, some days it's just really hard to stay focused. 

However, it's no secret that low productivity can easily snowball into a decline in overall business performance.

Honestly, who has time to deal with that?

So if you're ready to get your focus back, keep reading.

Limit meetings

Let's face it, meetings are major time-suckers. In fact, 15% of an organization's collective time is spent in meetings. 

I wouldn't normally pin this as a bad thing if each and every meeting was groundbreaking and uber productive, but truth be told, most of them are not. 

According to an infographic from visual.ly and fuse, executives consider 67% of meetings to be failures. Not to state the obvious, but that's a lot. 

If you're looking to get back some time, consider the benefits of cutting back on the number of meetings you call. While frequent communication and collaboration are critical to the success of any business, there are small consideration that can be made to improve the outcome of your meetings.

For example, setting expectations through an agenda that is sent out in advance will help to ensure that people come prepared with actionable input and a clear understanding of what is to be accomplished. 

Leverage data

The awesome thing about modern marketing initiatives is that they're measurable. The ability to trace a closed deal back to the original tweet is entirely possible with the help of a marketing automation software. 

Having access to these types of insights not only makes it easier for businesses to make quicker decisions, but it also enables them to make smarter decisions. 

Let's say you're tasked with creating blog content to attract and engage your ideal audience. Sound time consuming, huh? 

Rather than spend 3 days writing 3 separate blog posts that generate a collective 500 views, use your analytics to uncover what topics have seen the greatest return in the past. You can then use this information to write one post that is capable of turning up 500 views itself. 

Extracting this type of actionable information also helps to eliminate the time it takes to effectively distribute content. Rather than take the time to post an article to 5 different platforms and only see engagement on two, dig into your analytics to gain a better understanding of which sources are performing best. 

Employ the right tools

The right tools can make all the difference. 

If it feels like you're struggling to keep your head above water at work, there are a number of tools out there designed to help you accomplish more without sacrificing quality. 

Here's a few of our personal favorites...

Trello:

Trello is a project management app that employs interactive "boards" and "cards" to organize any task. 

From a marketing standpoint, we use Trello to host our blog editorial calendar. In an effort to streamline our content creation process, we've organized our calender into 3 boards named after our 3 personas (Holly, Maggie, and Charlie.)

Whenever we turn to the calender to input ideas, we're focused to assign the idea to a persona in an effort to ensure that all of the content we're producing is worth our time.

HubSpot's Sidekick:

Formally known as Signals, HubSpot's Sidekick provides marketers and salespeople with the context they need to carry out more meaningful conversations. For more on how to tool works, check out this video:

Slack:

Slack is an internal communication app that serves as the main platform for all team communication and collaboration in our office.

If someone "misses a memo", it can a substantial impact on the time it takes to get a particular task accomplished. This tool helps us ensure that everyone is on the same page and up to speed in terms of company announcements, events, and responsibilities. 

 
 
 
 

 

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out