Innovative photographers, thrill-seekers, and athletes of all ages come together to "ooh and aah" over GoPro's collection of hyper-engaging social content.
From videos of adrenaline-fueled mountain climbing adventures to unbelievable skydives, GoPro is committed to curating exactly what their audience wants to see while simultaneously highlighting the capabilities of their product.
Their "Video of the Day" and "Photo of the Day" campaigns aim to drum up audience involvement by inviting users to share their favorite GoPro moments for a chance to be featured on their account. Not to mention, they make it easy for users to take action by including a content submission link right in their Twitter bio.
Their approach is quite simple - give the people what they want.
Even if you don't have a "sexy" product like GoPro, being able to tailor your content distribution to the specific interests of your ideal audience will bolster your engagement.
We love the idea of integrating your social media strategy with your content marketing strategy.
With that said, we've found that HubSpot does a phenomenal job of marrying the two through the implementation of "tweetable" blog posts that aim to encourage social sharing.
Check out this example:
Not only are these types of post easy to curate, by the ease of shareability makes them a highly valuable asset in terms of generating a wider reach.
By eliminating any heavy lifting that would prevent a reader from passing the article along on social media, they are increasing the likelihood that their content will, in fact, get shared and engaged with.
When it comes to Twitter marketing, Dropbox is doing a lot right.
For starters, their presence is packed with valuable company news, updates, how-tos, and tips. All of this fresh insight helps to make a strong case for those considering following their account.
Not to mention, all of the resources they share help to drive traffic back to their website where users can stick around and discover even more assets.
However, our favorite social strategy from Dropbox is their incentive plan to increase social sharing. How it works is for each follow on Twitter (or Facebook like) Dropbox gives users a 125MB increase.