Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Carly Stec

By Carly Stec

Jan 10, 2015

Topics:

Marketing Strategy
Marketing Strategy

5 Brands That Are Absolutely Killing It on Twitter

Carly Stec

By Carly Stec

Jan 10, 2015

5 Brands That Are Absolutely Killing It on Twitter

Screen-Shot-2015-01-09-at-11.57.04-AM-compressorWe recently came across an article from Moz's Rand Fishkin on marketing predictions for 2015. 

While there are a ton of these posts making their way around the web, when an influencer like Fishkin gazes into his magical marketing crystal ball, we take note. 

In the article, he foreshadowed major growth in terms of Google's indexation of Twitter posts, which particularly caught our interest. 

While we're already loving Twitter for content distribution, relationship building, and brand awareness, this type of SEO value could mean big things for brands. 

In order to gear up for what could be a huge year in social media marketing, we've scoured the Twittersphere for brands that are doing it right

Let's see what they're up to...

GoPro (@GoPro)

Innovative photographers, thrill-seekers, and athletes of all ages come together to "ooh and aah" over GoPro's collection of hyper-engaging social content. 
 
From videos of adrenaline-fueled mountain climbing adventures to unbelievable skydives, GoPro is committed to curating exactly what their audience wants to see while simultaneously highlighting the capabilities of their product. 

Screen_Shot_2015-01-09_at_10.00.38_AM

Their "Video of the Day" and "Photo of the Day" campaigns aim to drum up audience involvement by inviting users to share their favorite GoPro moments for a chance to be featured on their account. Not to mention, they make it easy for users to take action by including a content submission link right in their Twitter bio. 
 
Their approach is quite simple - give the people what they want.  

Even if you don't have a "sexy" product like GoPro, being able to tailor your content distribution to the specific interests of your ideal audience will bolster your engagement. 

Skittles (@Skittles)

For years Skittles has been committed to making a colorful name for themselves, and their Twitter account reflects just that. 
 
They are the perfect example of a brand that isn't afraid to be themselves. They know their voice, and they own it through off beat, witty social quips and interactions with fans.
 
Check it out:

Screen_Shot_2015-01-09_at_1.43.06_PM
 
By employing a first person approach in their social messaging, Skittles starts to feel more like a friend and less like the fruit-flavored division of the global manufacture, Mars, Inc. 
 
Essentially, this approach helps them distinguish themselves from ordinary candy brands by creating a sense of comradery and authenticity. 

HubSpot (@HubSpot

We love the idea of integrating your social media strategy with your content marketing strategy. 

With that said, we've found that HubSpot does a phenomenal job of marrying the two through the implementation of "tweetable" blog posts that aim to encourage social sharing. 
 
Check out this example:

Screen_Shot_2015-01-09_at_10.40.38_AM

Not only are these types of post easy to curate, by the ease of shareability makes them a highly valuable asset in terms of generating a wider reach. 

By eliminating any heavy lifting that would prevent a reader from passing the article along on social media, they are increasing the likelihood that their content will, in fact, get shared and engaged with. 

Dropbox (@Dropbox)

When it comes to Twitter marketing, Dropbox is doing a lot right. 

For starters, their presence is packed with valuable company news, updates, how-tos, and tips. All of this fresh insight helps to make a strong case for those considering following their account. 

Screen_Shot_2015-01-09_at_1.41.09_PM

Not to mention, all of the resources they share help to drive traffic back to their website where users can stick around and discover even more assets. 

However, our favorite social strategy from Dropbox is their incentive plan to increase social sharing. How it works is for each follow on Twitter (or Facebook like) Dropbox gives users a 125MB increase. 

This approach serves as a strategic way to encourage people to engage with their brand and spread the word to attain the reward. Well played. 

Oreo (@Oreo)

What kind of Twitter-themed post would this be if we didn't include the smart cookies behind the Oreo account? 

While you've probably seen Oreo mentioned in every other social media marketing article you've ever heard, rest assure that it's for good reason. 

Oreo has managed to build out a Twitter account that nearly every marketer is envious of.

How'd they do it?

A commitment to both creativity and consistency. 

They host contests:

Screen_Shot_2015-01-09_at_1.32.13_PM

They interact with other brands:

Screen_Shot_2015-01-09_at_1.31.11_PM

They educate:

Screen_Shot_2015-01-09_at_1.33.49_PM

AND hey spit rhymes..errr...haikus:

Screen_Shot_2015-01-09_at_1.31.32_PMBy prioritizing their social media strategy in this way, Oreo has set an excellent example for other brands looking to drum up conversations around their product or service this year. 

What brands do you pull inspiration from on Twitter? What does your business have planned for Twitter marketing in 2015? Let us know in the comments section. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Content Copycat: What To Do When Your Website Gets Copied

June 15, 2023
Christine Austin Christine Austin

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?

June 7, 2023
Marcus Sheridan Marcus Sheridan

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Ramona Sukhraj Ramona Sukhraj

What Small Business Leaders Need To Know to Thrive During a Recession

April 19, 2023
Marcus Sheridan Marcus Sheridan

5 Keys to Marketing Your Business During a Recession

April 17, 2023
Ramona Sukhraj Ramona Sukhraj

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

March 6, 2023
Marcus Sheridan Marcus Sheridan