Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 Reasons Why You Should Invest in Visual Content Creation

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

5 Reasons Why You Should Invest in Visual Content Creation Blog Feature

 

5 Reasons Why You Should Invest in Visual Content CreationAs humans we are naturally visual creatures.


Investing in visual content creation, will not only help your company engage with users and fans but it is also as a great way to drive traffic to your site.


Did you know that 90% of information transmitted to the brain is visual,

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

and visuals are processed 60,000X faster in the brain than text.


If thats the case, it makes sense for your company to invest in visual content creation. Still not to sure, here are five reasons why you should not only invest the money but the time into developing visual content.


5 Reasons Why Should Create More Visual Content


Develop a Brand Identity


Need a way to draw people in. A great way to do that is with visual content. There is no better way to show your customers and perspective customers the identity of your brand.


Don't just show cool graphics or memes your company created or even just tell your fans, followers, or users what their employees are doing on a daily basis -- show what is going on behind the scenes with real employees and customers. Use your visual content to create a human connection that translates the brand experience, and promote brand loyalty between companies and consumers that can't be achieved through words alone.


Not everyone sees your company the same way that you do. Due to different perceptions, it is important to think about how you can visually translate your brands image in a way that will help your fans see your company from your perspective.


Do you have a picture of your first office? Or do you remember moving day when you upgraded from that first office to some swankier digs? You could show that before and after process in photos to tell the story of an important, bitter-sweet milestone in your company's history. Or maybe your staff does something fun together to unwind? Capture those moments to help differentiate yourself as more than just any company.


How to make your content more visual:



    • Include high quality, professional looking photos

    • Create infographics

    • Include data in graphics, allowing your audience to visualize the statistic

    • Produce videos

    • Use eye catching headers and styles

    • Create slideshows

    • Memes


Create User Engagement


I cannot say this enough, people love pictures and visual elements. It is also important to acknowledge that not everyone retains information the same way. Some people need to read something, where as others need to see it. In a recent study by Simply Measured, they stated that "visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content particularly photos and videos saw a 65% increase in engagement". Just because photos and visual content increases engagement, doesn't mean that you should begin posting photos that are meaningless. Show the culture of your company, allow users to develop a deeper connection with your company. Take a look at our culture.


IMPACT culture


Ways to create user engagement:



    •  Post a photo and ask fans and followers to leave their own caption

    • Showcase two employees in your company and ask a question (maybe something like who has the most tattoos or did ballet when they were younger.

    • Create contests


Allows You to Condense Large Amounts of Information


With so much information out there on the Internet, it can be hard to take in all of that information. One way for you to help users receive a large amount of information at one time is through visual content. According to Zabisco, 40% of people will respond better to visual information than plain text.


Reasons why you should visualize your data:



    • 83% of learning occurs visually

    • People remember only 20% of what they read

    • Images are more appealing

    • Infographics get shared


Condense large information into:



    • Infographics

    • Videos

    • Slideshows

    • Charts

    • Graphs


Opportunities for Users to Generate Content


Your customers are on at least a couple of the visually-friendly social networks like Facebook, Pinterest, Twitter, and Instagram. Why not get user involved in helping shape the story of your brand in a more visual way. A great way for your company to allow your users to generate content is through crowdsourcing. Crowdsourcing allows a company to gain insight into their customers and what they desire. In OPEN Forum, Lauren Drell talks about how crowdsourcing can be very effective for brands. She suggests "you ask fans of your brand to pin pictures of themselves with their favorite product of yours and tag you, then you can repin those photos onto a VIP board. It’ll give a shout-out to these fans and show potential customers that your current users really like using your product.”


One company that's taking advantage of crowdsourcing is Gap. Check out their board on Pinterest where they ask their customers to take photos of themselves wearing outfits that contain articles of clothing from the retailer.


Gap


A great company taking advantage of allowing their users to generate content is Bergdorf Goodman. Not only are they engaging with users on Pinterest but also Facebook. The company leaves an update on Facebook asking their fans... I have a weakness for ... and post photos related to the responses they receive.


Bergdorf Goodman


Drives Traffic


Who wouldn't want to increase their traffic. A great source of traffic is referral traffic. A large percentage of referral traffic is actually generated through social media.You might be surprised to know that a study by Shareaholic revealed that "Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined; only Facebook and StumbleUpon generate more". Isn't that a great indication of how important important visual content is. As a company it is important to ensure that your images and even products are standing out from the clutter. A great way to make your products standout is by showcasing them in a visually stimulating way.


When thinking about utilizing visual content, think of the old saying, a picture is worth a thousand words. Your visual content  is able to say more than words could. Before writing another paragraph of information and statistics, think of how you can develop visual content from it -- a video, infographic, graphic or image.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Visual Content
Published on March 28, 2013

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read