IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Gibson Starzynski

By Gibson Starzynski

Aug 3, 2015

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

5 Surprisingly Effective Facebook Post Ideas To Increase Engagement

Gibson Starzynski

By Gibson Starzynski

Aug 3, 2015

5 Surprisingly Effective Facebook Post Ideas To Increase Engagement

5-surprisingly-effective-facebook-posts-ideas-to-increase-engagementHow often are you posting to Facebook? Once a day, twice a day, five times a day?

No matter how frequently you are publishing posts coming up with interesting, relevant, and creative content can be daunting.  It is a headache that many of my clients have experienced time and time again. It is very easy to get hung on posting the same messages day after day, because posting something is better than nothing right? Wrong.

Here I have compiled a list of some of my top Facebook post ideas that will help your business generate more engagement ( likes, shares, comments) and increase your overall click through rate.

1. Fill in the ____

These types of posts are fun are easy, and for some reason people love engaging with them! Rephrase a basic question that relates to your industry and watch the comments roll in.

Make sure you alert your “friends” that this is a fill in the blank post otherwise it can look like you just lost your train of thought.

I also recommend keeping an eye on the comments just in case someone goes rogue and posts something inappropriate, it is unfortunate but it does happen.

2. Share Something Inspirational

Life can get so serious sometimes; it’s nice to take a moment to appreciate the little things. With this in mind, post a motivational or inspirational image or quote. A little bit of encouragement can go a long way, especially at the beginning or end of the workweek.

3. Seasonal/Holiday Posts

Embrace the seasons and upcoming holidays and add a bit of personalization to your posts. Summer season post where your “friends” can find the best water parks, for fall share directions to your local apple orchards. These are just quick examples but in the end it is good to take a break from pushing a product, remind your followers that you are a real person.

4. Run A Contest

Come on down! Everyone loves a chance to win something. Whether you are using Facebook directly to run your content (see rules here) or you are using one of the many great contest apps out there, this is a fun way to build engagement with your followers. You have quite a few options when it comes to deciding what type of content you want to run, but here are a few suggestions:

  • A photo captain contest

  • A trivia contest

  • Photo share and voting

If you want to use a great contest app I highly recommend ShortStack. I have used their app for a few of my clients and have been very happy with the results.

5. Expert Tips

Be an industry influencer. Share a tip that is relevant to your industry that will help your followers solve a common pain point. This type of post is also a great blog idea. Put together a list of tips and helpful hacks then post one or two of the tips via Facebook each week.

Key Takeaway

Many of you may be thinking to yourself, “This seems pretty basic, where is the wow factor?!” There is a time and a place for flashy posts, but when you are trying to stay consistent and build up your engagement the amount of content you post is your key to success.

Keep your posts simple, keep them fun, and keep them interesting.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.