The only thing standing between you and an expansive email list is your approach.
In fact, the reason why no one is subscribing to your blog or newsletter is quite simple.
You're not giving them a reason to.
You see, capturing email addresses isn't an "ask and you shall receive" type of exchange. It requires careful persuasion, incentive, and context.
You know it can be done.
You've seen countless companies boasting "100,000+ subscribers."
But somehow your numbers keep coming up short.
Make people feel important
It's no secret that exclusivity is directly related to appeal.
People love to feel like they're part of something.
Let's take a look at these examples from J.Crew and J.Crew Factory:
In an effort to capture more emails, J.Crew found a way to repackage the reveal of new products, news, and special offers in a way that's intriguing.
Granting early access to the latest news to those who sign-up requires little to no added time and resources on their end, yet it's powerful enough to persuade people to hand out their email.
It's like they're having their cake and eating it too.
Be considerate of timing
There's no doubt that pop-ups are well, popular.
While in many cases they do the job just fine, I have noticed a common trend that just doesn't make sense.
You've just landed on a page and you're met instantly with a pop-up shadowing the rest of the content on the page. Sure, It's caught your attention, but you didn't have a chance to read anything on the page yet, therefore you're probably not ready to commit.
The timing is off.
It's like asking someone out on a date before introducing yourself. You run the risk off coming on too strong (or worse, looking creepy.)
This is why it's important to remember that social proof isn't limited to a subscribe CTA accompanied by a one-liner like, "join 50 trillion other marketers."
While this tactic works if you're fortunate enough to have an estimable number of existing subscribers, there's just something about "join 45 other marketers" that doesn't have quite the same ring to it.
Point being, you'll want to leverage the most attractive social proof you've got.
If it's not the number of existing subscribers you have, try the number of monthly visits your blog receives. If it's neither, work towards putting forth at least one or two awesome testimonials.
By forcing the visitors to admit that they're willing to enter the site "without coupon", you're effectively getting inside their head.
With that being said, you may have just earned yourself another email.
(Sidenote: I'd still love to hear what you all think about this technique. Yay? Nay?)
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