Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

6 Things Your Creative Team is Sick to Death of Hearing

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

6 Things Your Creative Team is Sick to Death of Hearing Blog Feature

six-things-designersAfter I graduated college, I went on a Eurotrip.

As expected there were moments of culture clash, especially with the various language barriers. What I didn’t expect was to struggle with the language barrier in -- of all places -- England.

Long story short, I asked a man in a restaurant where I could find a trash can. He stared at me like I had three heads for about two whole minutes and then I realized I should’ve said “litter.” (How could I be so silly?)

Words are a funny thing. Even within the same language, they can have different connotations or meanings depending on where you are, who you are, or in the business world, what industry you are in.

If you aren’t familiar with design or development, effectively communicating with your creative team may sometimes feel like a huge culture clash, but it doesn’t have to be. 

To get you started off in the right direction, here are few key things you should strike from your design lexicon right now.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

1. “Make it Pop!”

Nothing grinds a designer’s gears more than being asked to make something “pop” -- or “sing”, or be “sexy”, or “edgy”.

While these may seem like descriptive and tangible ways to express what you’d like to see from a design, they are actually extremely vague and subjective.

(For example, to me, “Pop” is an awesome hit song by the greatest boy band of all time, NSYNC, but I’m guessing that’s not what most people mean, right?)

By asking a designer to make something “sexy” or “edgy”, you are creating a grey area between the look you want and what actually needs to be done to achieve it

What Can You Do? Speak to your designer in terms that are definitive and action-oriented. Instead of saying “pop”, refer to a specific aspect of the design such as:

  • Contrast
  • Brightness
  • Dimension/Depth
  • Color
  • Use of Space

By offering these details and getting more granular with your constructive criticism, the designer will not only better understand what should be done, but you will also be more likely to achieve it in a shorter amount of time.

2. “It shouldn’t take too long…”

Would you tell a doctor how long heart surgery should take? Or an engineer how long it should take them to put together an airplane engine?

Every craft has its processes and timelines, including design.

Assuming that a change to a designer’s work won’t or “shouldn’t” take very long, is not only insensitive of these intricacies, but it can come off as belittling the designer’s time or even effort.

What Can You Do? Instead of telling your designer how long something should take, let them know early on when you need the finished product by, or even ask them how long it usually takes them to complete a project like that at hand.

Bake design into your monthly strategy and work with your designer to develop a realistic timeline. This way, everyone’s time is respected and expectations are clear and definitive.  

3. “I like it, but something is missing…”

Like asking for a design to “pop”, saying that something is “missing” is vague and unconstructive. A designer needs to know specifically what is lacking in the design before they can make the necessary changes.

What Can You Do? Sit down with the first draft of your design and ask yourself specifically what you believe is missing.

More importantly, ask yourself why it’s needed. Does the design not convey the emotion you had in mind without it? Is the design not achieving your goal?

Even if you cannot say distinctly what aspect of the design needs alternation, being able to answer these questions will help you better articulate to your designer what your goals are and from there, they can offer their insight.

4. “I pulled in [Insert Name] for feedback…”

An outside perspective can be a good thing, especially when you’re feeling “stuck” or uninspired, but like in any collaborative process, there is such a thing as too many cooks in the kitchen in design.

If not fully informed on a project or the process in place, bringing in someone for outside feedback can be a long and frustrating experience.  

With more people come more chances of losing sight of the original strategic goals of the project in favor of personal opinions, and the more opinions in consideration, the longer it usually takes to come to a final decision.

What Can You Do? If a project requires the insight or approval of a specific person, make sure that he or she is involved in the process from the get-go (or at least regularly updated on the progress being made.)

Nothing is worse than finishing up a project then having it shot down by the decision maker because it is not what they wanted.

Having a line of open and honest communication between everyone involved will help ensure that everyone is on the same page and that nothing is overlooked or misinterpreted along the way.

5. “Send me the file; I can make the change myself”

You hired a designer for a reason. They are the expert in visual communication. They have the experience and technical skill, and they will work tirelessly to put forth the best work for your brand to achieve your goal.

Saying you’ll make changes to their design on your own, creates the impression that you do not trust them or do not think that they are capable of executing your vision.

Though your intentions may be good or for the sake of time, it is not uncommon for a designer to take this type of comment as a personal remark on their skill.

What Can You Do? Trust your designer and be specific. If you are direct and clear when articulating your vision, your designer will have no trouble creating what you have in mind.

To make this easier, learn their lingo. If you can express what you’d like to see using even basic design language, the process will be that much smoother.

6. “Can you make it look like… [Insert Another Brand/Company]”

Every designer has his or her own style and more importantly, so does every brand.

Asking your designer to recreate the look of another designer or brand can lead to inconsistency and may even confuse your audience about what to expect from your company.

(Think of how thrown you would be if Apple suddenly released a GoDaddy style commercial… Yikes.)

Being inspired by or paying homage to an iconic or known style can be powerful (the internet meme has already taught us this), but it should never be done at the expense of your own brand identity.

What Can You Do? At the beginning of your relationship, make sure that your designer is familiar with your brand, voice, and established style guide.

With this knowledge in hand, a professional will be more equipped to take inspiration from other sources and adapt them in a way that still works with your company’s brand.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on April 16, 2015

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read