Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Jul 17, 2015

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

8 Brands We Love & What You Can Learn From Them

Ramona Sukhraj

By Ramona Sukhraj

Jul 17, 2015

8 Brands We Love & What You Can Learn From Them

8-brands-that-are-absolutely-killing-it-with-their-marketing-design-featured.jpgBaseball players look up to Babe Ruth. Musicians look up to The Beatles, or maybe Kurt Cobain or Bob Marley. Like artists in any other field, Marketers and Designers have big name brands and influencers that they admire and aspire to be like as well.

Their accomplishments inspire our ideas, the work we do for our clients, and in many ways, who become as professionals in our careers. With this thought in mind, I went to my IMPACT colleagues and posed the question, “What brand’s design or marketing do admire most and why?”

Here’s what they had to say:

Slack: “I’ve never seen Slack advertised except in a Sandwich Video, and even then, the video let the product really do the talking.

8-brands-that-are-absolutely-killing-it-with-their-marketing-design-slack.png

If you’ve got a good product you don’t need to do extensive marketing; it’ll get around on its own, like Slack has. Good things don’t need to tell you they’re great, they speak for themselves and spread by Word-of-Mouth. Slack has mastered that.” - Kyle Sheldon, Sr. Front-End Developer/Tech Architect

Dropbox: Dropbox uses simple designs that completely encompass the idea and value of its app.

Screen_Shot_2015-07-17_at_9.31.12_AM.png

From a marketing/business standpoint, they have a product that can easily be explained in the length of a tweet. Their design follows the same philosophy with its clear, minimal, and very targeted look. It just works. I also really like their use of illustration. They clearly have a very strong group of designers. - Donny Wilson, Creative Lead

Carrot Creatives: A company’s branding and design communicates their characteristics and values; who they are as an organization. I always love to see the quality work that comes out of Carrot Creatives in New York. I think they’re an agency that has really done an amazing job with their branding and making sure that you know exactly who they are from the first time you interact with them.

Screen_Shot_2015-07-17_at_9.31.32_AM.png

At their core, they position themselves as a fun, trendy, digital agency that takes their clients “on a digital adventure that others have said are impossible” and right from their homepage you pick up on that vibe.

They use a combination of bright, lively colors to get you excited about their brand. They also integrate clever illustrations throughout the site that are not only visually striking, but show the talent and range of their team. Best of all is their use of b-roll video that gives you behind-the-scenes glimpses of their office. In my opinion they’re doing all the right things to evoke all the right emotions. - Joe Rinaldi, Creative Supervisor

BirchBox: I've been a subscriber to BirchBox for about a year and am absolutely in love with their idea, products, and marketing.

Screen_Shot_2015-07-17_at_9.32.04_AM.png

When I moved from CT to CA, I had to unsubscribe for a bit since I didn't know where I was going to be living. When I went to cancel, their re-engagement marketing was amazing. First they asked me why I was canceling with a long list of common reasons. When I chose "moving" they brought me to a new page that asked for me to just update my address instead of canceling. Though I opted not to, I loved that they had a strategy in place for every scenario.

After requesting feedback and learning that I did enjoy my subscription despite cancelling, they offered me a promo code as a "welcome back" gift once I moved and was settled in. Each month that I was not subscribed, they even sent me an email with "what you missed in your box this month." That definitely got me jealous and wanting to subscribe again!

I also love the fact that you can review the products you receive and get points for discounts in their store. The more you review and share the products/reviews - the more points you get. It’s a genius way to keep people active and engaged.

Last, but not least, I love their email marketing. I open EVERY message I receive from them (which is crazy because, like everyone, I rarely have time to sift through all the spam.) I love their emails because they provide video tutorials on using the products they send you and suggest others you might like. I watch a ton of these videos and their team always convince me to purchase whatever they’re use. They’re super entertaining and educational at the same time. - Erica Dube, Account Strategist

Beyoncé: Beyoncé! She has to live/breathe/speak/walk/etc. her personal brand and does it flawlessly whether the platform is Instagram or an actual stage. She is a genius at molding the media’s view of herself and keeping the adoration of her fans (Yes, Queen Bey of Customer Delight.) I especially loved her recent post-launch campaign of creating and selling a line of black sweatshirts with only one or two words bright pink words on them. They executed her brand perfectly both in terms of design and messaging. It was consistent and unforgettable.

Screen_Shot_2015-07-17_at_9.32.29_AM.png

On a more serious note, I have also always loved Ikea’s design and marketing. Both are clean and organized (like their products) while maintaining a friendly aesthetic that is not only extremely relatable, but timeless. Though a direct marketing approach, I’ve had my eye on the Ikea catalogue for years.  It is so well-executed that many elements have remained the same over the years. It doesn’t follow trends, so there’s been no need to change. Their brand is consistent and tasteful. - Marcella Jalbert, Creative Lead

Airbnb: Airbnb’s marketing is clear and visual. It’s is all about living as a local anywhere, and the enticing teaser video on their homepage shapes this idea into something that is extremely relatable and piques your curiosity.

8-brands-that-are-absolutely-killing-it-with-their-marketing-design-airbnb.png

Even if you’ve never heard of the company, Airbnb makes easy to figure out what they do. The first time you’re on their homepage, you see the coolest things they have to offer immediately and get a realistic picture of what to expect. My first Airbnb experience was exactly as welcoming and fun as it was portrayed to be on the site. That delivery delighted me, and I’ll definitely be using the service again because of it. - Derrick Weiss, Account Executive

PetSmart: I was riding in the car the other day when I heard a commercial on the radio. It was a PetSmart commercial. Now, I have no idea what it was promoting; the only thing I remember is them saying “pet parent” and that got my attention real quick.

8-brands-that-are-absolutely-killing-it-with-their-marketing-design.png

I love my little pup, and I would definitely consider myself a dog mom, not a dog owner. PetSmart totally nailed my persona with this messaging. By simply saying “pet parent” instead of “pet owner,” I immediately resonated with them and felt as if they understood me and the relationship I have with my dog.

It’s super important to know your persona and use content and keywords that will attract them and allow them to really resonate with your brand. Nice job, PetSmart.” - Kaitlyn Petro, Account Strategist

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

'The Big 5': Best Business Blog Topics to Drive Traffic and Sales (+ examples)

February 5, 2024
Marcus Sheridan Marcus Sheridan

'Business is Booming — So Why Should I Invest in Marketing?' (+ Video)

February 1, 2024
John Becker John Becker

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

January 18, 2024
John Becker John Becker

How to Talk About Price on Your Website (+ examples)

January 17, 2024
Chris Duprey Chris Duprey

Website Conversions in 2024 — STOP, START, KEEP

December 25, 2023
Vin Gaeta Vin Gaeta

10 Marketing Objective Examples To Guide and Focus Your Strategy

December 21, 2023
Katie Coelho Katie Coelho

4 Questions for Defining a Winning Value Proposition in 2024

December 17, 2023
John Becker John Becker

How is IMPACT Different From Other Agencies?

November 29, 2023
Marcus Sheridan Marcus Sheridan

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker