In fourth grade, my good friend and I started a business selling paper fortune tellers. No joke.
We sold them for 10 cents apiece if they were made out of basic construction paper, then a quarter if we used “designer” paper (aka my mom’s gift wrap.)
Business boomed-- for about a week.
Then people realized they’d save a lot of lunch money by just folding up some notebook paper themselves, instead of paying us to do it, but I seriously digress.
Flash forward 15 odd years and my peers and I are still trying to predict the future.
Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
With the new year right around the corner, now is the time for marketers and businesspeople, like you and I, to start examining our current strategy and predict what will help us get to the next level come January.
Over the past few months, I’ve reached out to industry influencers like HubSpot’s Brian Halligan and The Sales Lion, Marcus Sheridan, among others, to bring you a variety of different insights and outlooks to start planning your strategy -- and I’m honestly pumped to share it with you.
The eBook is free when you subscribe to the IMPACT blog, so get yours now by clicking here or clicking the banner at the bottom of this article.
Here’s a small taste of what three of our experts had to say about 2016 in the eBook:
“The Rise of Marketing Assets”by Luke Summerfield, HubSpot
“In 2016, we will see an increased focus on building more Marketing assets into your websites. Think of these as extremely useful tools, directories, assessments, etc. that are so valuable your visitors would be willing to pay for them, yet you offer them for free.
An example of a great Marketing asset we have at HubSpot is Marketing Grader. This is an assessment tool that will review your business’ online presence and give you a report of what you’re doing well and where you need to improve. This has proven to be not only very useful for our users, but also has helped drive thousands of HubSpot leads over the years.”
“Bigger, Braver, & Bolder” by Ann Handley, MarketingProfs
“Marketers fully grok that whatever technology or tactics they are using -- Marketing automation or SlideShare, Periscope, or puppet shows -- are only as good as their story.
They realize that to succeed in Content Marketing in 2016 means telling bigger, braver, bolder stories. And they realize that it's up to them to drive that point home within the organization ....You can use your bigger, bolder, braver content to convert more people into your squad, to align them with your company on a level that’s bigger than what you sell or what you do.
(And not everybody is going to want to be part of your squad. Which is exactly the point.)”
“Next-Level Personalization” by Gray MacKenzie,Guava Box
"The name of the game in 2016 is personalization. The recent changes to Adwords targeting via email, the further value of people over businesses in SEO, and the continued march toward specific targeting in social platforms have created new opportunities. Inbound Marketers will have more opportunities than ever to deliver the exact content that personas want when they want it. By staying helpful, these new tools will yield results and foster more engagement."