Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: What is Content Marketing? The Ultimate Guide to Getting Started

Free Download Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
What is Content Marketing? The Ultimate Guide to Getting Started
Free Content Marketing Guide
View What is Content Marketing? The Ultimate Guide to Getting Started
Pillar Cover - What is Content Marketing

Free Guide:

Master content marketing to drive more traffic, leads, and sales for your business than ever before

In this free guide, you’ll learn:

  • What should be in your content marketing toolbox
  • How content marketing is different in 2021
  • How to get started with content marketing and measure success

What we want to say vs. what we need to say (Content Lab, Ep. 52)

It's a lot harder to not be self-absorbed in our content creation, wherein we focus almost exclusively on the positive, "look at me!" messaging.

By Liz Moorehead

Liz Moorehead also recommends this free guide: What is Content Marketing? Your ultimate getting started guide to driving traffic, leads, and sales through content.

What we want to say vs. what we need to say (Content Lab, Ep. 52) Blog Feature

Whether we're talking about blog articles, website copy, or some other form of business content creation, there is one internal battle we all face as the creator of those forward-facing pieces that we often lose without realizing it. 

Free Guide: What is Content Marketing? The Ultimate Guide to Getting Started

No, I'm not talking about writer's block. I'm talking about what it means to write for our audience instead of for ourselves. 

You see, most of the time when we sit down at our respective keyboards to create some show-stopping copy or engaging content, we do so from a perspective solutions we provide and other stuff that makes us look good.

🔎 Related: How to create a brand messaging strategy ultimate guide

"But Liz, isn't that what we're supposed to do with digital sales and marketing content? Focus on our solutions? Focus on why we're the best?"

Well, that's exactly what we're going to be talking about in this summertime throwback episode today — the constant tug of war between what you want to say in your content vs. what you need to say.

Establishing that balance is much tougher than you think.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Important show note

As I mentioned a the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic

After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.

They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion. 

Until next week! 👋

Pillar Cover - What is Content Marketing
Pillar Cover - What is Content Marketing

Free Guide:

What is Content Marketing? The Ultimate Guide to Getting Started

Master content marketing to drive more traffic, leads, and sales for your business than ever before

In this free guide, you’ll learn:

  • What should be in your content marketing toolbox
  • How content marketing is different in 2021
  • How to get started with content marketing and measure success

Topics:

Content Marketing
Content Managers
Content and Inbound Marketing 101
Published on December 6, 2020

Recent Articles

‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)

By Marcus Sheridan on November 26, 2021
9 min read

Who Should Be On Your Content Marketing Team? 5 Critical Positions

By Kevin Phillips on November 23, 2021
9 min read

What Is a Learning Center and Why Does My Website Need One?

By John Becker on November 22, 2021
6 min read

Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs

By John Becker on October 15, 2021
10 min read

How to Master the Art of Using Content in the Sales Process

By Kimberly Marshall on October 12, 2021
10 min read

How to Organize Content on Your Website

By Kimberly Marshall on October 5, 2021
6 min read

How to Write About Your Competitors on Your Business Blog or Website

By Kevin Phillips on September 30, 2021
12 min read

Inbound marketing success: Building a healthy content pipeline

By John Becker on September 10, 2021
7 min read

How to Write a Pillar Page (With Examples)

By Liz Moorehead on August 30, 2021
13 min read

The Best Sales Enablement Tools for Your Team in 2021

By Kimberly Marshall on August 30, 2021
11 min read

Content Manager Job Description for Marketing Teams (All Industries)

By Liz Moorehead on August 24, 2021
9 min read

7 Content Marketing Mistakes You’re Probably Making [+Fixes]

By Paul D. Grant on August 20, 2021
9 min read

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

By Kimberly Marshall on August 18, 2021
12 min read

How much does marketing news really matter? (Content Lab, Ep. 56)

By Liz Moorehead on August 13, 2021
1 min read

How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)

By Ramona Sukhraj on July 29, 2021
1 min read

What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)

By Kathleen Booth on July 26, 2021
34 min read

5 HubSpot Sales Hub Tips for Assignment Selling

By Tracey Stepanchuk on July 23, 2021
7 min read

Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate

By Liz Moorehead on July 21, 2021
4 min read

How Can the StoryBrand Framework Be Used for Inbound Marketing?

By Zach Basner on July 21, 2021
6 min read

How to Add Video to the Sales Process

By McCoy Worthington on July 20, 2021
6 min read

17 Best Content Marketing Platforms for 2021

By Kimberly Marshall on July 19, 2021
9 min read

How to Create a YouTube Channel for Business (+ Examples)

By McCoy Worthington on July 16, 2021
7 min read

What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

8 Best Business Website Designs (Updated for 2021)

By Sam Lauron on July 15, 2021
5 min read

HubSpot vs. ActiveCampaign: a head-to-head comparison

By Tracey Stepanchuk on July 13, 2021
5 min read