What we want to say vs. what we need to say (Content Lab, Ep. 52)

Whether we're talking about blog articles, website copy, or some other form of business content creation, there is one internal battle we all face as the creator of those forward-facing pieces that we often lose without realizing it. 

No, I'm not talking about writer's block. I'm talking about what it means to write for our audience instead of for ourselves. 

You see, most of the time when we sit down at our respective keyboards to create some show-stopping copy or engaging content, we do so from a perspective solutions we provide and other stuff that makes us look good.

🔎 Related: How to create a brand messaging strategy ultimate guide

"But Liz, isn't that what we're supposed to do with digital sales and marketing content? Focus on our solutions? Focus on why we're the best?"

Well, that's exactly what we're going to be talking about in this summertime throwback episode today — the constant tug of war between what you want to say in your content vs. what you need to say.

Establishing that balance is much tougher than you think.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

• How to write a blog post (+ blog post template)
• How to insert personality into your article the right way
• 7 reasons why your buyers hate your website copy
• You're killing your messaging with these words

Important show note

As I mentioned a the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic. 

After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.

They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion. 

Until next week! 👋