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Becoming a Marketing Rockstar: A Cover Band for Prospects and Leads

Becoming a Marketing Rockstar: A Cover Band for Prospects and Leads Blog Feature

May 31st, 2013 min read

 

A Cover Band for Prospects and LeadsSure you have some recognition, but you have no real brand identity of your own. You’re struggling to stand out among the competition. Unfortunately, you're not a marketing rockstar, but rather a cover band.


In 1965, Mick Jagger belted “I can’t get no satisfaction” in one of the earliest hits in the illustrious career of The Rolling Stones.


48 years later, consumers feel a similarly passionate response to many of the marketing messages they come in contact with on any given day.


The message is there. But there’s no context. Like many teenagers of the Woodstock era, they feel misunderstood.


This is exactly why so many companies are struggling in the era of the Internet and mobile device; they’ve lost touch with how to speak directly with their target audience, and more importantly, how their target audience interacts with brands.


But what does that mean for you?


The first step is identifying where your marketing currently stands. From there, we’ll show you the way for making the adjustments necessary to become a Marketing Rockstar.


Are You a Cover Band?


Don’t get me wrong, there’s certainly nothing wrong with strapping on a Gibson Les Paul and shredding to “Sweet Child O’ Mine” in front of a crowd of forty-something’s trying to relive their formative teenage years.


And while you may have some recognition, you have no real brand identity of your own.


As a result, it’s extremely hard for your brand to separate itself from the competition and control a share of the market.


The same goes for your online presence. While you may be driving some traffic, you’re really not doing much to set yourself apart from your competitors, particularly those who have a more powerful online marketing strategy.


If you don’t make the necessary adjustments, you’re going to be playing the local bar circuit far longer than you’d like.


Here’s why:



    • Identified goals, but no strategy for reaching them

    • Features a website with poor navigation and minimal lead generation opportunities

    • Inconsistent blogging strategy

    • Unaware of keywords that are currently driving traffic

    • Posting to social media, but no real engagement or sharing

    • Minimal conversions due to lack of remarkable content

    • Send very few emails with no clear goal or understanding of performance or metrics

    • Some marketing automation, with no strategy or understanding of contacts

    • Sales and marketing talk; but no quality lead identification

    • You know how many visits your website generates, but aren’t sure where they’re coming from


Your Big Break to Becoming a Marketing Rockstar


Your problem isn’t necessarily that you haven’t bought into the more modern approach to lead generation, but rather that you simply haven’t put the time in to implement them effectively, or simply don’t have the time to do so.


Your focus needs to be on making your website the hub and central focus for your entire business, and getting the most out of the tools and strategies needed to execute a successful campaign.


This means creating more content. Blogging more. Improving your search engine rankings. Increasing your social media engagement. Revamping your email strategy.


Obviously this requires more time and resources. By shifting your budget from outbound methods in order to implement these methods, or by partnering with an agency, you’ll notice a much more powerful online presence that drives a higher volume of relevant traffic and generates more high quality leads.

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