Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Bulletin Board Material: Do's and Don'ts of Pinterest for Business

By Dave Sotolotto

Dave Sotolotto also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Bulletin Board Material: Do's and Don'ts of Pinterest for Business

Founded in 2009, Pinterest has experienced quick success, and is already considered the third most popular social network behind Facebook and Twitter.  Its 48+ million users have helped to generate roughly 25 million unique visitors per month.

Pinterest is built on the foundation of quality visual content.  And for companies that

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
can continually produce awesome content Pinterest can really help the bottom line.  Pinterest customers have been found to purchase 10% more often than Facebook and Twitter users, and spend more when they do so.  The average e-commerce order from a Pinterest user is $179, compared to $80 for Facebook and $69 for Twitter.  We’ve all heard the cliché “a picture is worth a thousand words,” but Pinterest is starting to make businesses wonder how many dollars each picture can be worth.

Before your company starts snapping as many pictures as your memory card can hold, consider the following do’s and don’ts of Pinterest.

4 Do's and Don'ts of Pinterest for Business

Do…

Be keyword conscious

Even on Pinterest you should be considering your SEO.  If you post your images into general categories with generic keywords, you will be buried under the content of those who are more established.  Try focusing on the keywords that your targets will be looking for to drive quality leads to your page.

Ask questions through Facebook or other social media to drive traffic to your Pinterest board

Driving traffic to your Pinboards may seem a little more difficult than generating traffic for other social media sites.  Try driving traffic to your Pinboards through your other social media platforms, and let your content speak for itself.  Ask questions to your Facebook followers, and request that answers be shared as images on Pinterest.

Use hash tags to sync campaigns with Google+,Twitter, and Instagram

Since hash tags have not been officially trademarked, multiple social media sites utilize them.  By using consistent hash tags across the different platforms that employ them, you can allow your business to be found easily across all four.  That way, if a viewer sees interesting content from your campaign on Pinterest, they can follow it to Instagram, Google+, or Twitter, and vice versa.

Use tools such as Pinpuff and Pinreach to analyze your campaign

Wondering how to track your “Pinfluence?”  There are a variety of tools, including those provided by Pinterest that can help you to analyze your Pinterest campaign.  Pinpuff will provide you with information on your number of followers, the number of pins and repins you have, and your number of likes, among other statistics.  It will generate a total score and break it down based on activity, reach, and virality.  Pinreach provides similar information in the form of graphics and related visual content.  There are also browser extensions and add-ons that can help you to break down your Pinterest campaign.

Don’t…

Pin without a purpose

It is very easy to get sucked into Pinterest, but you cannot lose focus of your marketing goals.  Think of what your campaign is trying to achieve through Pinterest and pin content that will advance these goals.  It is great to pin an image that goes viral, but it is even better to pin an image that goes viral and directly relates to your business.

Create uncategorized boards

Think of each Pinboard on your Pinterest page as a collage.  It is a collection of similar images that follow a common theme.  If you mash a bunch of collages together you may have a lot of interesting images, but you will also have a lot of confusion.  Organize your Pinboards to have common themes, so that people can look at the posts that interest them the most.

Post content without any text at all

People like viewing images, but they usually prefer to know what they are looking at.  Creating or posting thought provoking images can be great for generating excitement, but may not get your viewers thinking about your company.  Images without a caption are the equivalent to an abstract painting.  Don’t leave your images completely to interpretation.  Let your audience have some context.

Post links outside of your pins

Play by the rules on Pinterest.  Links are okay as long as they are attached to an image, but they are not meant to be posted elsewhere.  If you do not follow these rules you risk being banned from Pinterest.  While this may not seem like a big deal, Pinterest is a little less forgiving than other social media sites and will not allow you back.

Looking to get more out of social media?

For more do's and don'ts of Pinterest and other popular social networks, check out our newest Ebook!  It will help you generate more value from your social media efforts.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on May 17, 2013

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read