Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Dave Sotolotto

By Dave Sotolotto

May 17, 2013

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

Bulletin Board Material: Do's and Don'ts of Pinterest for Business

Dave Sotolotto

By Dave Sotolotto

May 17, 2013

Bulletin Board Material: Do's and Don'ts of Pinterest for Business

Founded in 2009, Pinterest has experienced quick success, and is already considered the third most popular social network behind Facebook and Twitter.  Its 48+ million users have helped to generate roughly 25 million unique visitors per month.

Pinterest is built on the foundation of quality visual content.  And for companies that can continually produce awesome content Pinterest can really help the bottom line.  Pinterest customers have been found to purchase 10% more often than Facebook and Twitter users, and spend more when they do so.  The average e-commerce order from a Pinterest user is $179, compared to $80 for Facebook and $69 for Twitter.  We’ve all heard the cliché “a picture is worth a thousand words,” but Pinterest is starting to make businesses wonder how many dollars each picture can be worth.

Before your company starts snapping as many pictures as your memory card can hold, consider the following do’s and don’ts of Pinterest.

4 Do's and Don'ts of Pinterest for Business

Do…

Be keyword conscious

Even on Pinterest you should be considering your SEO.  If you post your images into general categories with generic keywords, you will be buried under the content of those who are more established.  Try focusing on the keywords that your targets will be looking for to drive quality leads to your page.

Ask questions through Facebook or other social media to drive traffic to your Pinterest board

Driving traffic to your Pinboards may seem a little more difficult than generating traffic for other social media sites.  Try driving traffic to your Pinboards through your other social media platforms, and let your content speak for itself.  Ask questions to your Facebook followers, and request that answers be shared as images on Pinterest.

Use hash tags to sync campaigns with Google+,Twitter, and Instagram

Since hash tags have not been officially trademarked, multiple social media sites utilize them.  By using consistent hash tags across the different platforms that employ them, you can allow your business to be found easily across all four.  That way, if a viewer sees interesting content from your campaign on Pinterest, they can follow it to Instagram, Google+, or Twitter, and vice versa.

Use tools such as Pinpuff and Pinreach to analyze your campaign

Wondering how to track your “Pinfluence?”  There are a variety of tools, including those provided by Pinterest that can help you to analyze your Pinterest campaign.  Pinpuff will provide you with information on your number of followers, the number of pins and repins you have, and your number of likes, among other statistics.  It will generate a total score and break it down based on activity, reach, and virality.  Pinreach provides similar information in the form of graphics and related visual content.  There are also browser extensions and add-ons that can help you to break down your Pinterest campaign.

Don’t…

Pin without a purpose

It is very easy to get sucked into Pinterest, but you cannot lose focus of your marketing goals.  Think of what your campaign is trying to achieve through Pinterest and pin content that will advance these goals.  It is great to pin an image that goes viral, but it is even better to pin an image that goes viral and directly relates to your business.

Create uncategorized boards

Think of each Pinboard on your Pinterest page as a collage.  It is a collection of similar images that follow a common theme.  If you mash a bunch of collages together you may have a lot of interesting images, but you will also have a lot of confusion.  Organize your Pinboards to have common themes, so that people can look at the posts that interest them the most.

Post content without any text at all

People like viewing images, but they usually prefer to know what they are looking at.  Creating or posting thought provoking images can be great for generating excitement, but may not get your viewers thinking about your company.  Images without a caption are the equivalent to an abstract painting.  Don’t leave your images completely to interpretation.  Let your audience have some context.

Post links outside of your pins

Play by the rules on Pinterest.  Links are okay as long as they are attached to an image, but they are not meant to be posted elsewhere.  If you do not follow these rules you risk being banned from Pinterest.  While this may not seem like a big deal, Pinterest is a little less forgiving than other social media sites and will not allow you back.

Looking to get more out of social media?

For more do's and don'ts of Pinterest and other popular social networks, check out our newest Ebook!  It will help you generate more value from your social media efforts.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

'The Big 5': Best Business Blog Topics to Drive Traffic and Sales (+ examples)

February 5, 2024
Marcus Sheridan Marcus Sheridan

'Business is Booming — So Why Should I Invest in Marketing?' (+ Video)

February 1, 2024
John Becker John Becker

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

January 18, 2024
John Becker John Becker

How to Talk About Price on Your Website (+ examples)

January 17, 2024
Chris Duprey Chris Duprey

Website Conversions in 2024 — STOP, START, KEEP

December 25, 2023
Vin Gaeta Vin Gaeta

10 Marketing Objective Examples To Guide and Focus Your Strategy

December 21, 2023
Katie Coelho Katie Coelho

4 Questions for Defining a Winning Value Proposition in 2024

December 17, 2023
John Becker John Becker

How is IMPACT Different From Other Agencies?

November 29, 2023
Marcus Sheridan Marcus Sheridan

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker