Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Liz Murphy

By Liz Murphy

Mar 22, 2019

Topics:

Content Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing

"Content Strategy Best Practices vs. Reality" with Doug Breaker of Scripted (Content Lab, Ep. 26)

Liz Murphy

By Liz Murphy

Mar 22, 2019

"Content Strategy Best Practices vs. Reality" with Doug Breaker of Scripted (Content Lab, Ep. 26)

Often, there is a Grand Canyon's-worth of difference between what we know are best practices and "ideal" approaches, and what is actually possible given our situations as inbound marketers -- either at an agency or in-house for one company.

On one hand, we know to create content (blogs, podcasts, videos, etc.) that actually gets results, we need to focus on answering the most pressing questions our buyers have as thoroughly and as honestly as possible. We also know that content we create ourselves will always be of higher-quality than content we outsource to a part-time freelancer, agency, and so on.

On the other hand, it can be hard to reconcile what we know we should be writing about with the desire to get found online -- and the modern SEO principles we know we need to embrace. Moreover, as organizations, we don't always have the ability (or the budget) to bring content creation totally in-house immediately, once we recognize that's what we need to do.

Both in working at IMPACT, as well as my years as Quintain's content manager who oversaw the entire content production pipeline for our clients, I know first-hand how painful this disparity between best practice and reality can be. 

That's why I invited Scripted CEO Doug Breaker to join me for a candid conversation about bridging those divides, their new product Cruise Control, and more. (Scripted was my go-to when I first started out as a content manager -- years later, I still consider them a great resource for those who are new to inbound or are working on bringing their content in-house at a future date.)

Enjoy! 

Listen to the Episode

Resources We Discussed

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!

Or you can comment on this episode below! I'd love to hear from you.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Use AI for Your Content Creation (Without Losing Your Humanity)

February 21, 2024
Mandy York Mandy York

'The Big 5': Best Business Blog Topics to Drive Traffic and Sales (+ examples)

February 5, 2024
Marcus Sheridan Marcus Sheridan

The Story of 'They Ask, You Answer'

January 29, 2024
Marcus Sheridan Marcus Sheridan

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

January 18, 2024
John Becker John Becker

How to Talk About Price on Your Website (+ examples)

January 17, 2024
Chris Duprey Chris Duprey

HubSpot vs WordPress: Which is Better for Your Business Website?

January 11, 2024
Vin Gaeta Vin Gaeta

Content Marketing Will Fail Without Help From The Sales Team

January 4, 2024
Anj Bourgeois Anj Bourgeois

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Lindsey Schmidt Lindsey Schmidt

7 Marketing Trends You Can’t Ignore in 2024

November 2, 2023
John Becker John Becker

Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs

October 12, 2023
John Becker John Becker

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

What Is a 'Learning Center' and Why Does My Website Need One?

September 14, 2023
John Becker John Becker

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

How To Create Sales Enablement Content Your Sales Team Will Love

August 17, 2023
John Becker John Becker

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Marketing Without a Map: Why You Need A Content Mapping Strategy

July 5, 2023
Brian Casey Brian Casey

Content Manager Job Description for Marketing Teams (All Industries)

July 3, 2023
John Becker John Becker

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

DIY Marketing for Home Improvement: Building Trust and Bringing in New Customers

June 22, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

How to Write a Persuasive Case Study That Converts (w/ free template)

June 1, 2023
John Becker John Becker

Top 10 Must-Have Qualities To Look For in a Content Manager

April 20, 2023
Marcus Sheridan Marcus Sheridan