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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24)

"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

March 1st, 2019 min read

It was only going to be a matter of time before I found an excuse to bring one of my favorite content nerds back to the show -- Justin Champion, content professor extraordinaire at HubSpot Academy

While I am prone to theatrics -- which, as an only child, I believe is my birthright -- I am not being hyperbolic when I say this is one of the most actionable episodes of the Content Lab to-date

Fresh off launching a brand new business blogging course for HubSpot, we zeroed in on the final lesson -- guest blogging as a link-building strategy and how to do it well.

We wanted to talk about this topic for two critical reasons:

  • First, link-building is one of the most criminally overlooked aspects of building out effective topic cluster-based content strategies; and
  • Guest blogging has a bad reputation, and there are a ton of people in the marketing and inbound fields who say guest blogging is totally ineffective. 

So, in this episode, we talk about:

  • Why link-building is so important if you want to see long-term success with any content you create, but particularly topic clusters and pillars; 
  • Why guest blogging is a strategy you need to bring into your content processes;
  • What you should be guest blogging about and the strategic approach you need to take to develop topics and create guest blog drafts;
  • How to build relationships and effectively pitch story ideas to other publications;
  • How to write an incredible guest blog author bio, because I learned in this episode that I was totally blowing this step. (Oops.)

Enjoy! 

Listen to the Episode

Resources We Discussed

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Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

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Connect with Content Lab 

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Or you can comment on this episode below! I'd love to hear from you.

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