Blogging works better when you write about topics your buyers care about.

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Blogging works better when you write about topics your buyers care about.
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Blogging works better when you write about topics your buyers care about.
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"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24)

By Liz Moorehead

"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24)

It was only going to be a matter of time before I found an excuse to bring one of my favorite content nerds back to the show -- Justin Champion, content professor extraordinaire at HubSpot Academy

 Blogging works better when you write about topics your buyers care about.

While I am prone to theatrics -- which, as an only child, I believe is my birthright -- I am not being hyperbolic when I say this is one of the most actionable episodes of the Content Lab to-date

Fresh off launching a brand new business blogging course for HubSpot, we zeroed in on the final lesson -- guest blogging as a link-building strategy and how to do it well.

We wanted to talk about this topic for two critical reasons:

  • First, link-building is one of the most criminally overlooked aspects of building out effective topic cluster-based content strategies; and
  • Guest blogging has a bad reputation, and there are a ton of people in the digital and inbound marketing fields who say guest blogging is totally ineffective. 

So, in this episode, we talk about:

  • Why link-building is so important if you want to see long-term success with any content you create, but particularly topic clusters and pillars; 
  • Why guest blogging is a strategy you need to bring into your content processes;
  • What you should be guest blogging about and the strategic approach you need to take to develop topics and create guest blog drafts;
  • How to build relationships and effectively pitch story ideas to other publications;
  • How to write an incredible guest blog author bio, because I learned in this episode that I was totally blowing this step. (Oops.)

Enjoy! 

Listen to the Episode

Resources We Discussed

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Blogging works better when you write about topics your buyers care about.

Topics:

Content Marketing
Published on March 1, 2019

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