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"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24)

"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot (Content Lab, Ep. 24) Blog Feature

Liz Moorehead

Director of Content and Curriculum, Speaker, Host of 'Content Lab' Podcast

March 1st, 2019 min read

It was only going to be a matter of time before I found an excuse to bring one of my favorite content nerds back to the show -- Justin Champion, content professor extraordinaire at HubSpot Academy

While I am prone to theatrics -- which, as an only child, I believe is my birthright -- I am not being hyperbolic when I say this is one of the most actionable episodes of the Content Lab to-date

Fresh off launching a brand new business blogging course for HubSpot, we zeroed in on the final lesson -- guest blogging as a link-building strategy and how to do it well.

We wanted to talk about this topic for two critical reasons:

  • First, link-building is one of the most criminally overlooked aspects of building out effective topic cluster-based content strategies; and
  • Guest blogging has a bad reputation, and there are a ton of people in the marketing and inbound fields who say guest blogging is totally ineffective. 

So, in this episode, we talk about:

  • Why link-building is so important if you want to see long-term success with any content you create, but particularly topic clusters and pillars; 
  • Why guest blogging is a strategy you need to bring into your content processes;
  • What you should be guest blogging about and the strategic approach you need to take to develop topics and create guest blog drafts;
  • How to build relationships and effectively pitch story ideas to other publications;
  • How to write an incredible guest blog author bio, because I learned in this episode that I was totally blowing this step. (Oops.)


Listen to the Episode

Resources We Discussed

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