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"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9)

"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9) Blog Feature

Liz Moorehead

Editorial Director, Speaker, Host of 'Content Lab' Podcast

September 19th, 2018 min read

I invited my original partner in podcasting crime, Jessie-Lee Nichols -- who is now the design supervisor here at IMPACT -- to the Content Lab this week to talk about one of our favorite topics.

Organizations often struggle with where to put content creation into a process for projects like a website redesign, creating an infographic, or... well, any other time a designer and/or developer needs to get involved to create the final product of a content piece.

It makes sense. 

Content creators and marketers often say they can't visualize the space their content is supposed to go into, so they want to see a full design before they start working on content. 

On the other hand, designers and developers push back on that logic, because they can't effectively design a final product without knowing the substance of the content they're supposed to be supporting with their creative talents. Moreover, they say there are other steps that need to occur before you get to play with fonts and colors.

Obviously, there's a disconnect. 

How do you find a happy middle ground with these types of projects, where all contributors feel they have what they need? Can you truly have a content-first approach to websites and design projects? And how do you foster better relationships with your creatives as a content creator or designer?

Tune in to find out the answers to these questions and more...


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