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Elements of a Great They Ask, You Answer Website

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Elements of a Great They Ask, You Answer Website
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Elements of a Great They Ask, You Answer Website
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Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9)

By Liz Moorehead

Liz Moorehead also recommends this free course, Elements of a Great They Ask, You Answer Website.

"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9) Blog Feature

I invited my original partner in podcasting crime, Jessie-Lee Nichols -- who is now the design supervisor here at IMPACT -- to the Content Lab this week to talk about one of our favorite topics.

Organizations often struggle with where to put content creation into a process for projects like a website redesign, creating an infographic, or... well, any other time a designer and/or developer needs to get involved to create the final product of a content piece.

It makes sense. 

Content creators and marketers often say they can't visualize the space their content is supposed to go into, so they want to see a full design before they start working on content. 

On the other hand, designers and developers push back on that logic, because they can't effectively design a final product without knowing the substance of the content they're supposed to be supporting with their creative talents. Moreover, they say there are other steps that need to occur before you get to play with fonts and colors.

Obviously, there's a disconnect. 

Free Course: Elements of a Great They Ask, You Answer Website

How do you find a happy middle ground with these types of projects, where all contributors feel they have what they need? Can you truly have a content-first approach to websites and design projects? And how do you foster better relationships with your creatives as a content creator or designer?

Tune in to find out the answers to these questions and more...

Enjoy! 

Listen to the Episode

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Or you can comment on this episode below! I'd love to hear from you.

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Content Marketing
Web Design
Published on September 19, 2018

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