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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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"The Internet Has Changed" with Meghan Keaney Anderson of HubSpot (Content Lab, Ep. 10)

"The Internet Has Changed" with Meghan Keaney Anderson of HubSpot (Content Lab, Ep. 10) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

September 26th, 2018 min read

Back in July, HubSpot’s VP of Marketing Meghan Keaney Anderson wrote an article for HubSpot’s thinkgrowth publication called, “What Happened to the Internet?”

In it, Meghan discusses how we’ve moved from an internet where content won out based on merit to one where giants like Amazon, Facebook, and Google now have control over who wins and loses in the world of content. 

On the one hand, I found her piece absolutely fascinating, because the implications for marketing and society are significant. (And that's putting it lightly.)

On the other hand, if I'm being totally honest, I’m terrified.

Because what she covered in her article spoke directly to a number of my personal fears as a content creator to the surface... 

"How can I be sure if I put all of this effort into a killer content strategy that it will even get seen?"

"If Google is making clear strides toward keeping people on Google with on-page answers and featured snippets, do I even have a chance of driving traffic to my website anymore?"

"How do I even begin to wrap my brain around native, decentralized content strategies on social media platforms?"

"Will the robots Franco said I didn’t need to worry about replace us living, breathing content creators one day?"

Thank goodness, Meghan was willing to answer all of these questions and more, in an effort to make sense of what’s happened to the internet and what these changes mean for content creators, strategists, and managers.

Enjoy! 

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Resources & Articles

One Thing: Be Helpful

Thinking back on my conversation with Meghan, I feel a lot better. She reminded me that just because something is changing -- in this case, the entire internet -- that doesn’t mean the sky is falling.

It does, however, mean we all need to think differently about how we create content and then execute our amplification strategies. 

So, this week’s one thing -- the one thing you can do right now to make your content better -- is to revisit the inbound manifesto IMPACT unveiled last month at IMPACT Live, the day inbound was redefined

Screen Shot 2018-09-26 at 11.00.34 AM

Download the full-sized, printable version.

Particularly, this passage:

“Inbound is a mindset, a philosophy, a culture. To be inbound is to be helpful, with an obsession with leading others to be successful.”

If you wake up each day and work on your content while fully embracing mindset about inbound -- where you’re utterly obsessed with being as helpful as possible, and empowering your audience be successful in solving their problems and reaching their goals -- you and your content will win, no matter what platform your content lives on or how the internet continues to evolve. 

Weekly Awesome: Grammarly Beta with Google Docs (Finally!)

Grammarly is one of my favorite web tools. It’s a writing app that proofreads your messages, documents, and social posts, making your ideas more clear and helping you avoid embarrassing spelling mistakes and typos. 

grammarly

Grammarly in action.

But the awesome thing is that they’re finally starting to beta test Grammarly with Google Docs, which has been a massive gap in the product, given how much collaborative content work happens within the Google product suite. 

Screen Shot 2018-09-25 at 1.45.08 PM

Thanks to our own Stephanie Casstevens for the heads up! 

Of course, beta means it’s not fully launched to all users, which means there are still some kinks to work out.

For example, this beta doesn’t currently include Grammarly Premium corrections or the pop-up editor -- but still, this is a great step in the right direction, so, I’ll take it! 

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

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