IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! Register for IMPACT Live, They Ask, You Answer Conference, October 14-16 in Hartford, CT. Limited tickets remain!

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for IMPACT Live, They Ask, You Answer Conference, October 14-16 in Hartford, CT. Limited tickets remain!
Liz Murphy

By Liz Murphy

May 17, 2019

Topics:

Content Marketing
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Content Marketing

"I'm Giving You Permission to Sound Like Yourself" (Content Lab, Ep. 31)

Liz Murphy

By Liz Murphy

May 17, 2019

"I'm Giving You Permission to Sound Like Yourself" (Content Lab, Ep. 31)

Greetings and salutations from sunny New Haven, Connecticut. If you’re a subscriber of THE LATEST, our thrice-weekly newsletter, you know I’ve been visiting IMPACT HQ this week, as we welcome a new member to our team -- John Becker

Of course, that means I’m a little tight on time -- in fact, I'm running out the door in about five minutes -- so this episode is more like a minisode. 

Short as it may be, however, I have an important message for all of you this week -- one single thing you can do right now to immediately improve the quality of your content. 

Over the past few weeks, I’ve been working with newer IMPACT writers to help them find their voice and improve their writing. And I’ve found myself in almost every single case saying the exact same thing:

“This is really great. But also anyone could have written it. I need more of you in it.”

Since we were little and all throughout our college years, we were taught in school to turn out polished, academic prose, virtually sterilized of all personality. 

But in the world of inbound marketing and content creation, that couldn’t be further from the truth. And that's what today's little reminder is all about. 

Enjoy! 

Listen to the Episode

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!

Or you can comment on this episode below! I'd love to hear from you.

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for IMPACT Live, They Ask, You Answer Conference, October 14-16 in Hartford, CT. Limited tickets remain!