"I'm Giving You Permission to Sound Like Yourself" (Content Lab, Ep. 31)

Greetings and salutations from sunny New Haven, Connecticut. If you’re a subscriber of THE LATEST, our thrice-weekly newsletter, you know I’ve been visiting IMPACT HQ this week, as we welcome a new member to our team -- John Becker! 

Of course, that means I’m a little tight on time -- in fact, I'm running out the door in about five minutes -- so this episode is more like a minisode. 

Short as it may be, however, I have an important message for all of you this week -- one single thing you can do right now to immediately improve the quality of your content. 

Over the past few weeks, I’ve been working with newer IMPACT writers to help them find their voice and improve their writing. And I’ve found myself in almost every single case saying the exact same thing:

“This is really great. But also anyone could have written it. I need more of you in it.”

Since we were little and all throughout our college years, we were taught in school to turn out polished, academic prose, virtually sterilized of all personality. 

But in the world of inbound marketing and content creation, that couldn’t be further from the truth. And that's what today's little reminder is all about. 

Enjoy!