Creating content marketing your buyers will love (Content Lab, Ep. 51)

We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?

By Liz Murphy

Creating content marketing your buyers will love (Content Lab, Ep. 51)

This episode features a special guest, Shondell Varcianna of Varci Media.

It's not enough to simply create content that answers our buyers questions. As someone who is a "path of least resistance" kind of gal though, I wish I could say it was, though. That we could all just "check the box" knowing that simply "accurate" answers to questions in content would bring all the "buyer's milkshake to the yard."

But it doesn't.

Five or 10 years ago, maybe. But not today, when "good enough" content doesn't cut it anymore, and when it's more likely than ever that our competitors are also trying to win more revenue through the same content marketing tactics.

So, how do you stand out? How do you make it so your content is not only correct and educational, it also is so engaging and memorable that your buyers will come flocking to your digital doorstep?

Well, that's exactly what we talk about in this hilarious, super informative, totally candid conversation about what it really takes to create content that stands out in these, the "roaring 20s" of content marketing.

Enjoy!

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Until next week! 👋

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Topics:

Content Marketing

Content Managers

Content and Inbound Marketing 101

Published on May 2, 2021

Creating content marketing your buyers will love (Content Lab, Ep. 51)

Listen to the episode

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Creating content marketing your buyers will love (Content Lab, Ep. 51)

Listen to the episode

Related resources

Wondering where to begin?

Latest content

Don't forget to share this post:

Recent Articles

How to Write a Persuasive Case Study That Converts (w/ free template)

Top 10 Must-Have Qualities To Look For in a Content Manager

Why You Need a Content Manager (and How to Hire the Right One)

Your Content Initiative Can't Succeed Without Help From The Sales Team

How to Ghostwrite Content for a Subject Matter Expert

5 Smart Ways to Combat Common Buyer Questions With Content

How To Skillfully Write About Competitors On Your Blog

4 Ways Marketing Can Help Buyers 'Sell' Themselves

6 Signs You're Being Neglected by Your Marketing Agency

Never Chase Trends At the Expense of Your Brand

Insourcing vs. Outsourcing Content: Which is Better for Your Business?

Content Marketing in 2023: Principles, Platforms, and Content Distribution

7 Content Marketing Trends You Can’t Ignore in 2023

How To Set Content Marketing Goals for Growth

What is Quality Content? (Updated for 2023)

Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)

The Epidemic of Half-hearted Content Marketing

22 Best Content Marketing Tools and Apps for 2023

7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023

The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)

The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales

What is a Content Strategy? (Definition + Templates)

Content Marketing for Small Business (Tips for Growing Your Business Online)

How To Create Sales Enablement Content Your Sales Team Will Love

Join the 40,000+ sales and marketing pros who recieve our weekly insights, tips, and best practices.