IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Liz Murphy

By Liz Murphy

May 2, 2021

Topics:

Content Marketing Content Managers Content and Inbound Marketing 101
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Content Managers  |   Content and Inbound Marketing 101

Creating content marketing your buyers will love (Content Lab, Ep. 51)

Liz Murphy

By Liz Murphy

May 2, 2021

Creating content marketing your buyers will love (Content Lab, Ep. 51)

This episode features a special guest, Shondell Varcianna of Varci Media.

It's not enough to simply create content that answers our buyers questions. As someone who is a "path of least resistance" kind of gal though, I wish I could say it was, though. That we could all just "check the box" knowing that simply "accurate" answers to questions in content would bring all the "buyer's milkshake to the yard."

But it doesn't. 

Five or 10 years ago, maybe. But not today, when "good enough" content doesn't cut it anymore, and when it's more likely than ever that our competitors are also trying to win more revenue through the same content marketing tactics

So, how do you stand out? How do you make it so your content is not only correct and educational, it also is so engaging and memorable that your buyers will come flocking to your digital doorstep?

Well, that's exactly what we talk about in this hilarious, super informative, totally candid conversation about what it really takes to create content that stands out in these, the "roaring 20s" of content marketing.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 👋

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.