Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Behind the scenes of The Daily IMPACT with COO Brie Rangel (Content Lab, Ep. 44)

We spend a lot of time talking about creating content for your audience. But during the coronavirus (COVID-19) pandemic, we at IMPACT have learned first-hand how important the content you create for your own team really is.

Behind the scenes of The Daily IMPACT with COO Brie Rangel (Content Lab, Ep. 44) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

April 18th, 2020 min read

It's not breaking news that the coronavirus pandemic has left companies around the world reeling, as they've had to quickly embrace an entirely remote work culture

Prior to COVID-19, approximately 60% of IMPACT employees worked full-time from home. Still, when that number was forced to jump to 100% when our home office closed for quarantine 34 days ago, it was a big adjustment for our team.

🔎 Related: How to stay positive and productive when working from home

The focus of this podcast has always been centered around the content we create for audiences to drive traffic, leads, and sales, as well as tips for content managers for working with internal contributors to create that content.

But, over the past few weeks, John and I have observed the unexpected importance of a completely different kind of content rise in the wake of the pandemic:

The internal content we create to inform, education, and uplift our teams.

You see, when the world seemingly changed overnight with abrupt shelter-in-place orders sweeping the country, economic instability, and skyrocketing coronavirus case numbers, IMPACT COO Brie Rangel and VP of Talent Natalie Davis knew we needed a better way to communicate big announcements across the entire company, inform employees of important news and tips, and (quite frankly) keep our spirits up.

Thus, The Daily IMPACT — an internal newsletter published on our company-wide Basecamp message board — was born:

Screen Shot 2020-04-18 at 10.32.18 AM

I love the little mission statement at the top. ❤️

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We have tons of great events to keep everyone connected.

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It also features highlights from IMPACT Cribs episodes!

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Every issue also features a Daily IMployee — like Tom!

Now, many IMPACTers (myself included) wait anxiously each working day to see the notification that the latest issue of The Daily IMPACT has been released. 

That's why John had the brilliant idea to invite Brie on this week's episode to talk about how The Daily IMPACT came to be, what's surprised her about the response, how each issue comes together, as well as other tips and best practices for those who may want to do the same at their company.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 👋

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