Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

HubSpot’s Brian Halligan on The New Sales Playbook of 2016

HubSpot’s Brian Halligan on The New Sales Playbook of 2016 Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

December 14th, 2015 min read

creating-holistic-customer-experience-brian-halligan.jpgInbound marketing is always changing and change can be scary

But, fortunately, if you're prepared and know what to expect, it might not be half-bad. In fact, it may just be the best thing that's ever happened to you. 

Running with this idea, I approached HubSpot's Brian Halligan a few months ago to find out what big changes he thinks will hit the world of inbound marketing come next year. (I mean who better to ask about the future of the industry than one of its Founding Fathers, right?) 

As the co-founder and CEO of HubSpot, Brian, along with Dharmesh Shah, has helped transform the company from a small tech start-up into a public global force in less than a decade. He serves on the boards of directors of Fleetmatics Group (FLTX) and the Massachusetts Innovation and Technology Exchange (MITX) and has authored two books, Marketing Lessons from the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs which he co-wrote with Dharmesh. 

Prior to founding HubSpot, Brian was a venture partner at Longworth Ventures and a VP of sales at Groove Networks, which was later acquired by Microsoft.  In addition to these accomplishments, Brian was once named Ernst and Young's Entrepreneur of the Year and one of Glassdoor's Highest Rated CEOs. so I couldn't wait to hear what he had to say.

Here's what he predicted: 

“Next year, we’ll see Inbound Marketing really begin to rub off on the sales industry. And not just because the technology and the methodology work. It’ll be because customers are demanding a better experience; a seller that understands them, their preferences, and their frustrations.

Outbound sales is dying and the days of the cold calling are coming to an end. The new sales playbook will consist of a personalized approach to the buyer, and like we’ve seen proven on the Marketing side, the use of great content and insights that helps solve the buyer’s unique problems.”

Want want more from the marketing pros?

See what Ann Handley, Marcus Sheridan, Arjun Moorthy, and many more have to say about the future of Inbound in our free report, 16 on 2016: Inbound Marketing Predictions from 16 Industry Experts. 

Get your free copy here by subscribing to the IMPACT blog or simply click the "keep reading" button below!


Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out