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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

HubSpot’s Brian Halligan on The New Sales Playbook of 2016

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

HubSpot’s Brian Halligan on The New Sales Playbook of 2016

creating-holistic-customer-experience-brian-halligan.jpgInbound marketing is always changing and change can be scary

But, fortunately, if you're prepared and know what to expect, it might not be half-bad. In fact, it may just be the best thing that's ever happened to you. 

Running with this idea, I approached HubSpot's Brian Halligan a few months ago to find out what big changes he thinks will hit the world of inbound marketing come next year. (I mean who better to ask about the future of the industry than one of its Founding Fathers, right?) 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

As the co-founder and CEO of HubSpot, Brian, along with Dharmesh Shah, has helped transform the company from a small tech start-up into a public global force in less than a decade. He serves on the boards of directors of Fleetmatics Group (FLTX) and the Massachusetts Innovation and Technology Exchange (MITX) and has authored two books, Marketing Lessons from the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs which he co-wrote with Dharmesh. 

Prior to founding HubSpot, Brian was a venture partner at Longworth Ventures and a VP of sales at Groove Networks, which was later acquired by Microsoft.  In addition to these accomplishments, Brian was once named Ernst and Young's Entrepreneur of the Year and one of Glassdoor's Highest Rated CEOs. so I couldn't wait to hear what he had to say.

Here's what he predicted: 

“Next year, we’ll see Inbound Marketing really begin to rub off on the sales industry. And not just because the technology and the methodology work. It’ll be because customers are demanding a better experience; a seller that understands them, their preferences, and their frustrations.

Outbound sales is dying and the days of the cold calling are coming to an end. The new sales playbook will consist of a personalized approach to the buyer, and like we’ve seen proven on the Marketing side, the use of great content and insights that helps solve the buyer’s unique problems.”

Want want more from the marketing pros?

See what Ann Handley, Marcus Sheridan, Arjun Moorthy, and many more have to say about the future of Inbound in our free report, 16 on 2016: Inbound Marketing Predictions from 16 Industry Experts. 

Get your free copy here by subscribing to the IMPACT blog or simply click the "keep reading" button below!


The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on December 14, 2015

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