Inbound marketing is always changing and change can be scary.
But, fortunately, if you're prepared and know what to expect, it might not be half-bad. In fact, it may just be the best thing that's ever happened to you.
Running with this idea, I approached HubSpot's Brian Halligan a few months ago to find out what big changes he thinks will hit the world of inbound marketing come next year. (I mean who better to ask about the future of the industry than one of its Founding Fathers, right?)
Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
As the co-founder and CEO of HubSpot, Brian, along with Dharmesh Shah, has helped transform the company from a small tech start-up into a public global force in less than a decade. He serves on the boards of directors of Fleetmatics Group (FLTX) and the Massachusetts Innovation and Technology Exchange (MITX) and has authored two books, Marketing Lessons from the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs which he co-wrote with Dharmesh.
Prior to founding HubSpot, Brian was a venture partner at Longworth Ventures and a VP of sales at Groove Networks, which was later acquired by Microsoft. In addition to these accomplishments, Brian was once named Ernst and Young's Entrepreneur of the Year and one of Glassdoor's Highest Rated CEOs. so I couldn't wait to hear what he had to say.
Here's what he predicted:
“Next year, we’ll see Inbound Marketing really begin to rub off on the sales industry. And not just because the technology and the methodology work. It’ll be because customers are demanding a better experience; a seller that understands them, their preferences, and their frustrations.
Outbound sales is dying and the days of the cold calling are coming to an end. The new sales playbook will consist of a personalized approach to the buyer, and like we’ve seen proven on the Marketing side, the use of great content and insights that helps solve the buyer’s unique problems.”