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Bob Ruffolo

By Bob Ruffolo

Aug 28, 2015


Marketing Strategy
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Marketing Strategy

Credit Union Inbound Marketing: 10 Progressive Firms Getting it Right

Bob Ruffolo

By Bob Ruffolo

Aug 28, 2015

Credit Union Inbound Marketing: 10 Progressive Firms Getting it Right

credit-union-inbound-marketing-10-progressive-firms-getting-it-rightInbound Marketing is a versatile and agile methodology for promoting and growing an organization.

Even for those in more traditional, professional industries who may be a bit skeptical (like finance or healthcare) can see substantial growth by incorporating these practices into their existing strategies.

For example, take the 10 financial Credit Unions listed below. Though starting small, all of these organizations are well on their way to KILLING it with Inbound Marketing.

They have invested time and effort to start blogging and engaging with their audiences on social media and have established impressive followings.

Let’s take a more detailed look at each of them.

1. Alliant Credit Union

With 12 locations nationwide, Alliant maintains a respectable blog on several personal finance topics including credit, smart spending tips, home, and savings.

Alliant also has an active and engaging social media presence sharing their content and high-quality visuals to its over 4400 Twitter followers and 13,258 “likes” on Facebook.

2. Bellwether Community Credit

The New Hampshire-based, Bellwether Community Credit, has been in business for over 90 years, but it has a modern take on its Marketing.

Along with a blog, the credit union has a number of interactive, financial calculators available on their site as well as an active presence on LinkedIn, Twitter, Instagram, Pinterest, YouTube, and Facebook.

3. 3Rivers FCU

3Rivers is a very active blogger and has a lively presence on Facebook and Twitter where it shares its content (focused on life, savings, and family) to over 2000 followers.

The credit union also has profiles on YouTube, Pinterest, Instagram, and LinkedIn, and offers an email newsletter to its audience.

4. SAC Federal Credit Union

Formed in 1946, SAC blogs at least twice a week, sharing advice and news on personal banking, life, and family. Along with this content creation, they offer a blog subscription and keep their accounts on LinkedIn, Facebook, and Twitter up-to-date.

5. Dupaco Credit Union

Centered in the midwest, Dupaco Credit Union has been using the “Daily Dupaco Blog” to share tips and advice on saving for retirement, college, and the future in general since 2009. Along with this blog, they regularly engage with their customers via Facebook and Twitter (which has a healthy following of over 1300+.)

6. Truity Credit Union

On their homepage, Truity makes great use of clear and concise value propositions as well as enticing visuals and social proof. Out of all of the credit unions, Truity has the most contemporary design. They have also experimented more heavily with showing personality on social media as seen in the tweet below.

7. Collins Community Credit Union

In the true Inbound tradition (and unlike others on this list), Collins Community Credit Union has a comprehensive library of educational resources on their website including financial calculators, home buying tools, free sharing member testimonials, and a live chat. A user could spend hours on their website educating themselves on the company and industry.

8. Generations Federal Credit Union

Generations does a great job of creating a journey on their homepage. While their navigation could use a little streamlining, when you first arrive on the site, you have a clear idea of what the company does thanks to their clear value propositions and also have access to several CTAs to take next steps.

The credit union also makes use of a blog, social media, and educational resources to attract and nurture their prospects.

9. Dane County Credit Union

Dane County Credit Union has an extensive library of blog articles discussing everything from auto and college loans, to credit cards and fraud prevention. In addition, their homepage boasts large button CTAs and a live chat that helps give users several options to convert and begin their buyer’s journey.

10. Diamond Credit Union

The Pennsylvania Credit Union blogs several times a month offering answers to common financial and loan questions and pain points. The team also does a commendable job of using social media to humanize their brand and engage with their audience, like in this example from Facebook on National Dog Day!

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