Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

12 examples of branded content consumers love [Infographic]

12 examples of branded content consumers love [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

March 14th, 2018 min read

Whether you know it as branded content, content marketing, or any other industry buzzword, one thing remains clear about creating quality content tailored to your customers: It works.

Companies that have adopted branded content as a marketing priority are seeing a lot of success.

According to a study from KEY Difference Media, “78% of consumers believe that organizations providing branded content are interested in building GOOD relationships.”

Dragon Search Marketing also found that “61% of consumers “Buying Decision” is influenced by custom content, so it’s hard to argue with it’s effectiveness.

If you’re new to branded content, however, deciding on where to start can seem a bit overwhelming at first.

You might find yourself wondering “What should I create?, How much time or money will it take? How can I make sure my efforts will pay off?”

Now before you get to this point and risk sending yourself on the verge of a stress-induced mental breakdown, let me put your mind at ease.

Barry Feldman and the folks over at Feldman Creative put together a handy infographic to help you answer these exact questions and get your branded marketing campaign off on the right foot.

The infographic includes twelve different types of branded content consumers love. He then goes on to break down each type of content, explaining what it is, its benefits, and providing some useful tips for creating the content.

Barry mentions that before you get started on creating a piece of branded content you should first consider your content’s:

  • Theme
  • Length
  • Volume
  • Format

From there, you can then decide which type of content will fit your needs.  Some of the different types of branded content include:

  • Blogs
  • Infographics
  • Videos
  • Podcasts
  • Case Studies
  • E-Books

Check out the full infographic below and let me know what types of branded content you’ve implemented in the comments section below!

Content-Types-Infographic-PNG.png
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out