Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The 13 Step Plan to Getting Started with Public Speaking

The 13 Step Plan to Getting Started with Public Speaking Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

April 18th, 2016 min read

getting-started-with-public-speaking.jpgPublic speaking is a powerful way to attract more clients and develop your personal brand as a leader.

In The In-Demand Marketing Agency: How to Use Public Speaking to Become an Agency of Choice by Karl Sakas, you’ll find straightforward, actionable advice on developing your speaking career.

Sakas holds nothing back and I was impressed at how useful the material in this book is even outside of an agency setting.

Not only agency leaders, but any entrepreneur or business leader could use the information from this book to launch a successful speaking career.

Sakas covers the entire process from planning to execution.

How to Create a Speaking Plan

According to Sakas, creating a speaking plan is one of the best ways to quickly grow your career as a public speaker. 

Not only will you be more prepared, but this speaking plan, filled with Sakas' advice, will help you build momentum by giving talks at smaller, intimate venues before building up to larger keynotes.

Below are the guideline Sakas provides for creating a speaking plan. He recommends doing the following tasks over the next 3-12 months:

1. Write an “advance retrospective”

Your advance retrospective is a brief summary about where you intend to be in the future as a speaker and as a business leader.

2. Block-out “heads down” time in your calendar for doing your speaking work

The process of launching your speaking career requires dedicated attention, especially as the skill of public speaking requires refinement on its own. Just like all business endeavors, you need to prioritize more of your time in the beginning if you are to lay a strong foundation. Blocking out this dedicated time will help you do that.

3. Develop titles and blurbs for your highest-potential topics

Whenever you pitch a speaking engagement, you’ll use these titles and blurbs to provide a summary of what could be included in your talk.

Sakas repeatedly emphasizes the value of case studies, so include one if you can. 

Here’s an example of how David Meerman Scott does this on his website:

Screen_Shot_2016-04-15_at_4.06.39_PM.png

  

David-Meerman-Scott-Speaking-Plan2.png 

4. Flesh out your highest-potential talk as an outline

Sakas recommends holding off on creating your full slide deck until you’ve actually got a speaking gig booked. Having a confirmed venue is an instant motivation booster that makes it easier to finish the slides and also allows you to adapt them for that venue and audience.

5. Give your first talk in lower-profile venues

The same way that comics test out new material in small comedy clubs before introducing them to a wide audience, all public speakers should practice their presentation at smaller venues.

Once you’ve gotten your feet wet, you can then use that feedback to make changes and improve your routine. 

After you’ve practiced, you’ll feel more confident presenting in front of your larger audience.

6. Build social proof

Compile a list of testimonials, venues from previous speaking engagements, and an estimate of your “talks per year” count.

Outside of your actual presentations, this social proof along with your speaker resume will make the biggest impact on the quality and quantity of speaking gigs you book. 

For example, motivational speaker and author, Tony Robbins highlights testimonials from high-profile celebrities like Usher, Maria Menounos, and Derek Hough, while Seth Godin mentions his appearances at “Disney, Cadillac, eBay, Google, Amazon, Microsoft, Adobe, American Eagle, Eddie Bauer and hundreds of others.”

To continue, click "keep reading" below.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE