IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
Liz Murphy

By Liz Murphy

Oct 25, 2019

Topics:

Content Marketing Content Managers
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Content Marketing  |   Content Managers

How to give feedback on a bad draft as a content manager (Content Lab, Ep. 36)

Liz Murphy

By Liz Murphy

Oct 25, 2019

How to give feedback on a bad draft as a content manager (Content Lab, Ep. 36)

Sometimes a draft lands on your virtual desk, and you know you've got a lot of work on your hands

You talked through an outline. You gave feedback on their initial pitch. And yet, somehow, something went awry.

It might be incredibly well-researched, but way too long and meandering, ultimately lacking in focus. Alternatively, it could have all the right pieces, but the structuring of information doesn't make sense. Or, it's clear the writer put a lot of thought into their draft, but they still somehow manage to create more questions than answers offered.

As a content manager — or a digital marketer who has also been asked to wear the hat of a content editor at your company — this will happen. A lot.

Here's the thing about this particular quandary. It can kind of feel like being between a rock and a hard place. 

🔎 Related: All of the best content managers have this one skill

On the one hand, you don't want to discourage the subject matter expert, sales person, leader, or other contributor, by ripping whatever it is that they wrote to shreds. Especially since often they worked really hard on the draft they put together.

On the other hand, your job is to produce the highest quality content for your company, and you know a lot of "surgery" is going to be required to get it done. 

How do you get to the rockstar content end product you're looking for while also still creating a positive experience for your contributor?

That's the exact question we answer in this episode of Content Lab

I've put my cohost, subject matter expert interviewing and content editing extraordinaire John Becker in the hot seat this week to answer this very question. If you were to ask anyone at IMPACT what it's like to work with John as an editor, you'll hear nothing but glowing reviews.

"Honestly, he makes me a better writer."

"I love, love, love working with John!"

"I can't thank John enough for helping me!"

As content managers, we struggle enough to get people excited about creating content and being active contributors. So, if you want to get feedback like John does, even when he has to get a little more heavy-handed with his virtual red pen, this episode is for you.

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

The resources we mentioned

Related reads

Until next week! 👋

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */