The sound of those sleigh bells means you need to start your holiday shopping, and from a marketing perspective, it means you’re already behind on your holiday marketing.
Fortunately, while Black Friday, Small Business Saturday, and Cyber Monday are behind us, there are still plenty of consumers out there hunting for a deal on both their personal and professional needs.
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In the infographic below, The Shelf has outlined everything you need to know to make up for lost time.
From the role of influencer marketing to social media behaviors, there are a number of valuable statistics and trends for your organization to note as you venture into your holiday campaigns.
For instance, the infographic reports that:
52.9% of holiday shopping is completed by December 10th for the average shopper
Holiday spending has grown by nearly $50 billion since last year
78% of shoppers used the internet for holiday research last year
Every $1.00 spent on influencer marketing averages $6.85 in returns
Blogs surpass Facebook and Twitter in their influence on purchase decisions
79% of consumers say brands should be less intrusive