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The Ultimate Inbound Marketing Strategy Playbook 2022

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The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022

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Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Hootsuite’s Steve Johnson on Finding Funding and a Reason to Exist

By Bob Ruffolo

Bob Ruffolo also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Hootsuite’s Steve Johnson on Finding Funding and a Reason to Exist

hootsuites-steve-johnson-on-finding-funding-and-a-reason-to-existAs Hootsuite’s Chief Revenue Officer, Steve Johnson is responsible for the social scheduling company’s overall revenue and customer success.

From freemium upgrades and online pro revenue to HootSuite University and international revenue, Johnson has seen and handled it all when it comes to developing and managing monetary streams.

With his esteemed background, also including high-level positions at Constant Contact and Mobify, we sat down with Steve and asked him what advice he would give upcoming tech organizations about raising funds.

Here’s what he had to say:

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

“There’s a surfer, a board, and a wave. The surfer is the founder and/or team, the board is your product, and the wave is the market.

If the wave is big enough, companies can get lucky and get funded without really nailing the rest of the model. Same applies if you’ve proven to be a great surfer in the past. While the waves might not be great, investors know great surfers will go and find the right beach and build a great board,” but in most instances a solid business model is needed before you seek funds.

On a Reason to Exist

“I think you need a model that makes sense before you raise funding. You need a reason to exist.

Who cares if you go raise money if your model isn’t driving any revenue. Raising money isn’t going to solve anything. You only go after the money after you’ve really nailed down the business model. Now money makes sense and you can accelerate scale.

If you receive funding before having a sound model, you’ll burn through money and wind up nowhere. ”

Want to Hear More from Steve?

See what he and other tech and marketing experts like Dharmesh Shah, David Cancel, and Chris Savage have to say about successfully selling your SaaS in our full eBook, "Selling Your SaaS: How the Most Successful Software Companies Grow." Get your free copy at the link below. 

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on July 29, 2015

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