Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Roles Executives and Leaders
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to determine if you’re truly self-aware (and why you need to do so) [TED Talk Video]

By Justine Timoteo Thomas

Justine Timoteo Thomas also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to determine if you’re truly self-aware (and why you need to do so) [TED Talk Video]

Recently, I was talking with IMPACT COO Chris Duprey during one of our leadership development meetings and was asked whether or not I was self-aware.

Everyone in the meeting had taken an online assessment of our behaviors and I proudly stated that it didn’t reveal anything earth-shattering to me. 

That I, in fact, was self-aware of the areas I excel in and areas I need to improve on.

So — to put it bluntly — I was smug in replying “yes, I’m self-aware.”

Chris smiled and asked, “would your team agree with that assessment?”

“I would hope so,” I replied.

“Right, but do you actually know if they view you the same way as you view yourself?” he countered.

Hmmm. 

“No, I can’t say for certain whether or not they would assess me in the same way,” I finally answered, feeling somewhat defeated.

Because, at that moment, I realized I wasn’t truly self-aware.

Organizational psychologist Tasha Eurich spoke on this very topic at a TEDxMileHigh event, revealing why it’s so important for people to be self-aware, how we can take steps to become more self-aware, and the one question to ask when trying to be more introspective.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Check it out!

What is self-awareness?

Eurich defines self-awareness as “the ability to see ourselves clearly, to understand who we are, how others see us, and how we fit into the world.”

Why is self-awareness so important when it comes to your business?

Eurich explains that there is a lot of research that shows people who are self-aware are more fulfilled.

“They have stronger relationships. They're more creative. They're more confident and better communicators. They are less likely to lie, cheat, and steal. They perform better at work and are more promotable. And they're more effective leaders with more profitable companies.”

According to Eurich’s research team, 95% of people think they're self-aware, but the real number is closer to 10 to 15%.

So, essentially, we are all lying to ourselves. 

How can we know if we are indeed self-aware?

The “self-awareness unicorns,” as Eurich called them, are people who believed they were self-aware based on an assessment her team drew up and someone else who knew them well had to agree using that same assessment. 

Also, “[the unicorns] had to believe that they'd increased their self-awareness in their life, and the person rating them had to agree.”

Self-awareness cannot be self-measured.

How can we become more self-aware?

Eurich explains that the way we go about pursuing self-awareness doesn’t work. 

“Thinking about ourselves isn't related to knowing ourselves. So to understand this, let's look at the most common introspective question: ‘Why?’… Unfortunately, when we ask ‘Why?’ it doesn't lead us towards the truth about ourselves. It leads us away from it.”

Researchers have shown that it’s near impossible for us to excavate our unconscious thoughts, feelings, and motives. 

Because so much is hidden from our conscious awareness, we end up inventing answers that feel true but are often wrong.

Asking “Why” feeds into this. 

Eurich gives an example of a brand manager who got a terrible performance review from his new boss. 

He could have asked himself "Why are we like oil and water?" but instead chose to ask "What can I do to show her I'm the best person for this job?" Eurich notes, it changed everything. 

Asking why they are so different wouldn’t really have led the brand manager to a solution. 

Instead, he probably would have been frustrated in thinking they are too different to work effectively together. Asking the “what” question allowed him to remove his feelings from the situation and focus on the action he could take. 

Eurich says, “I have seen so much evidence that self-awareness gives us a much better shot at finding happiness and success in this crazy world. 

To start, we just need to change one simple word. Change ‘why’ to ‘what.’ 

Why-questions trap us in that rearview mirror. What-questions move us forward to our future.

Since my meeting with Chris, I’ve made a conscious effort to focus more on asking “what” questions instead of “why” questions and have realized I’m more productive and present because of it. 

Now, I don’t believe I’m truly self-aware yet but I do believe in the importance of it and am committed to developing that trait daily. And that, to me, is a step in the right direction.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Executives and Leaders
Published on December 29, 2019

Recent Articles

What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Building the Perfect Sales and Marketing Team in 2022
May 2, 2022 • 6 min read
Why Have All of Our Old Inbound Marketing Agencies Failed Us?
April 19, 2022 • 6 min read
24 Best Job Interview Questions for Hiring Top-Performing Marketers
March 26, 2022 • 5 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
How to Retain Your Top Marketing Employees
March 23, 2022 • 7 min read
How To Hire An Inbound Marketing Agency
February 17, 2022 • 14 min read
9 Ways to Avoid Client Churn at Your Agency
February 9, 2022 • 10 min read
In-house Marketing vs Agency: What’s Best For Your Business?
February 8, 2022 • 9 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
How To Align Your Sales And Marketing Teams In 2022
January 20, 2022 • 8 min read
How To Use They Ask, You Answer to Improve Your Hiring Process
December 21, 2021 • 7 min read
What Is a Revenue Team? (Definition + Video)
December 16, 2021 • 9 min read
Yes, They Ask, You Answer Works for B2B Companies (+Examples)
December 14, 2021 • 6 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
9 Thought Leaders We’re Incredibly Thankful For
November 25, 2021 • 9 min read
Content Marketing Team Structure: 5 Critical Positions
November 23, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get and Keep Great Clients for Your Marketing Agency (Acquisition & Retention Strategies)
November 3, 2021 • 7 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read