Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

How to Effectively Run a Profitable Inbound Marketing Campaign

By Ramona Sukhraj

How to Effectively Run a Profitable Inbound Marketing Campaign


How to Effectively Run a Profitable Inbound Marketing CampaignDo you have what it takes to run a profitable inbound marketing campaign?

If you don't have the right habits, you won't be able to keep your campaign afloat.

If you aren't effectively running your inbound marketing campaign, you can be sending your prospects the wrong message.

Inbound marketing isn't something you can start and then just forget about it. You need to continuously update and connect with your audience.

Good Inbound Marketing Habits

A successful Inbound Marketer is both adaptive and also a creature of habit. To run a successful (and profitable) Inbound Marketing campaign, you need to develop an efficient routine and series of practices and work to consistently maintain them, however, you must also work to make adjustments on the fly when necessary in order to continually stay on track with KPIs (key performance indicators.)

Good inbound marketing habits include daily tweeting, creating quality content, interacting with your audience, viewing and sharing content of other industry leaders, and promptly releasing company news, but you also need to look at the bigger picture.

Make a difference by integrating these general habits into your daily routine:

    • Actively Listen – In order to foster loyalty and gain the trust of your target audience, listen. Read their comments and complaints on social media or their views on blog articles. What are their grievances? What do they think about your brand? Pay attention to what’s being said about your brand and industry on a daily basis and you can be proactive.

    • Try New Things – Experiment with different types of content delivery, tackle an unconventional topic. Variety is the spice of life and it will not only diversify your portfolio, but catch your audience by surprise.

    • Share – Share your work as well as the work of others. If it’s relevant and worthwhile, pass it on.

    • Provide Value – Leverage your expertise and offer something of quality to your audience. Give them something that educates and entertains that others cannot.

    • Measure – Track and measure the results of your efforts; how many downloads, views, shares. Where did they come from? Look at your social analytics, web analytics, ROI, and conversion rates on a daily basis.

Never Letting Your Campaign Go Dark

While all important in their own right, all of these good habits have one common goal in mind – Never letting your campaign go black.

You never want customers to stop “talking” about you.  As a good inbound marketer you need to be constantly putting out new and resourceful content to engage your audience. It’s all about being consistent and regular. If all of a sudden you stop releasing content and disappear, so does all of the momentum that you have gained so far.

Leaving your website static for a long period of time will cause your traffic to dip and your number of leads to diminish in response. Also, when you “go black,” any SEO growth you have already made will be reversed and you will quickly see a lull in sales.

Your campaign is like a celebrity. When they are consistently in the spotlight they gain a certain reputation and relevance, but if they fade away for an extended period, new competition is given the opportunity to come in and replace them and their public persona diminishes.

Trying to make a comeback is not impossible, but it becomes increasingly difficult. Stay on top of your good habits and campaigns and you’ll always be on the A-list.

Thinking About Investing in Inbound Marketing?

Check out our newest Ebook! You will learn everything you need to know in order to make a smarter, more successful investment with inbound marketing and get the results you need.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Marketing Strategy
Published on May 21, 2013

Recent Articles

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read