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The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

What Content Marketing Metrics Should You Be Tracking? [Infographic]

By Ramona Sukhraj

What Content Marketing Metrics Should You Be Tracking? [Infographic]

The effectiveness of inbound and content marketing is more measurable than traditional marketing has ever been.

While most outbound marketing focuses on achieving awareness and expanding your brand's reach, the digital nature of inbound marketing has opened the door to a number of comprehensive analytics that can help you determine what's truly hitting the mark with your audience. 

So how do you actually measure the performance of your content strategy?

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

In this handy infographic from the folks over at BrandPoint, you'll find a detailed breakdown of what metrics you should be tracking and how they relate to your organization's:

  • Awareness
  • Consideration
  • Conversion

Check it out!

how-to-measure-your-content-marketing-success-infographic.png

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on July 18, 2015

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