While most outbound marketing focuses on achieving awareness and expanding your brand's reach, the digital nature of inbound marketing has opened the door to a number of comprehensive analytics that can help you determine what's truly hitting the mark with your audience.
In this handy infographic from the folks over at BrandPoint, you'll find a detailed breakdown of what metrics you should be tracking and how they relate to your organization's:
Check it out!
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.