Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How Will Content Marketing Evolve in 2017? 5 Experts Chime In! [Video & Infographic]

How Will Content Marketing Evolve in 2017? 5 Experts Chime In! [Video & Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

September 3rd, 2016 min read

365 days goes by in a flash.

It seems like only yesterday, we were hunting down and sharing 2016 industry predictions, but with September in full swing, it’s time to start setting our eyes on the new year.

2017 will be here before we know it, people, and like every year until now, it is likely to hold a lot change and unavoidable challenges for inbound marketers that could be a bit intimidating if we’re not ready for them.

So, what can we do to prepare, you ask? --- Besides curl up in a ball in the corner and going to our happy places?

To help us get a better idea of what may be coming our way and how to plan for it, Joei Chan and the team over a Mention, reached out to several industry influencers and asked them, “how will content marketing evolve in 2017?”

In the video below, five experts chime in with some truly insightful responses.

 

 

The video features appearances and advice from:

Here are just a few of their predictions:

  • New Content Types: “Content marketers are going to have to get more unique with the types of content they create; they’re going to have to get higher quality, and they’re going to have to get more niche.” - Rand Fishkin
  • New Metrics: “I think we’ll start to see blog and video teams talk about chase metrics like daily and weekly active users. You’re going to see them start making hooks to drive user retention…” - Sam Mallikarjunan
  • New Detail: “The key is going to be taking really high level concepts, thinking of all the pain points someone might have along the way...and then writing really specific content around those pain points.” - Benji Hyam
  • New Competition: “Winning at content marketing will feel a lot more like playing Powerball than playing scratch tickets...In terms of how to win those big jackpots, I would seriously consider doing Facebook and Twitter Ads...They can be done really effectively and generate great results.” - Larry Kim
  • New Levels of Quality: “In 2017, content will get shorter, sweeter, more unique, and punchy.” - Sujan Patel

content-marketing-evolution.png

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Hurry! Price goes up in:
0: 22 : 17 : 9
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.