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HubSpot COS Tip: Custom Read More Buttons in Your Blog Subscription Emails

By Bobby Kane

HubSpot COS Tip: Custom Read More Buttons in Your Blog Subscription Emails

custom-read-more-buttonSometimes a plain Read More » in your subscription emails just isn't enough. Whether you're a designer or a marketer – a little more effort will go a long way toward improving your open and click rates. 

If you want your buttons to look cooler, stand out, or POP (I loathe this one), then you're in luck.

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Believe it or not, you've always had the ability to create custom buttons. While it's not the most accessible of functions, simply brushing up on a tiny bit of code will have you creating a custom button in no time. If the word "code" elicits panic attacks among you marketers, worry not, as I have some done up for you.

Where to Start

Go to Content > Email get to you're emails and look for your blog subscription email. Edit that email and go to the "Click Through Text" area.

custom-read-more-email-subscription

Now that you have that, it's time to edit that "Read More."

To get it to look more like this:  Click here to read more »

<span style="size: 16px!important; font-size: 16px!important; display: inline-block!important; clear: both!important; margin: 15px 0 30px 0!important; color: #f7f7f7; border: none!important; text-decoration: none!important; background: #1082c1!important; padding: 10px 15px!important;">Click here to read more »</span>

All of the green above has the ability to be changed. If you don't want blue, change "background: #1082c1" to "background: {yourcolor}".

*Ask your designer/developer if you're unsure of any other changes.

Now if you kept exactly what I had above, go test your email and you'll see this:

custom-read-more-email-subscription-render

So now you know what I mean when I said it wasn't too accessible on where to update the look of it. There's always a way around customizing ANY CMS, including HubSpot's COS.

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Topics:

HubSpot
Published on December 30, 2013

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