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Millennials Love Video Marketing (& You Should Too) [Infographic]

Millennials Love Video Marketing (& You Should Too) [Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

November 12th, 2016 min read

why-millennials-love-video-marketing.jpgRemember Pop-up Video?

You know, that nifty show on VH1 where during music videos, they'd share trivia and "info nuggets" in bubbles across the screen?

Granted when it was on, I wasn't the target audience, but I think our interest in this show was an early indication of the video media trend that would emerge as our generation came of age. 

Today, it’s only a matter of time before millennials (individuals born between the early 1980s and the early 2000s) account for the majority of consumers.

In fact, according to author Kit Yarrow,  Generation Y is expected to spend more than $200 million annually beginning as early as 2017. So, take notice, marketers! 

As a content marketer, you need to understand millennial buying behaviors and embrace how they consume/share information now in order build relationships and make an impact long term. 

In their recent study, video and slideshow company, Animoto, found that this will heavily involve video marketing.

Whether it’s via social media, email, or a brand’s own website, modern consumers are putting more and more value on video when making a purchasing decision and the brands that are falling in line, are profiting big time. 

In the infographic below, Animoto shares more of their studies impressive findings on millennials and video marketing. Here are just a few of the numbers they outline:

  • 60% of millennials prefer to watch a company video than read a newsletter
  • 80% of millennials find video helpful during initial purchase research
  • Millennials are 150% more likely than baby boomers to comparison shop using video even in-store
  • 76% of millennials report following brands or companies on YouTube
  • ⅔ millennials lose interest in a video if it’s too promotional

millennial_infographic.jpg

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

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Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
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Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.