Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

One Thing Every Marketer Should Have Started Doing Yesterday

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

One Thing Every Marketer Should Have Started Doing Yesterday Blog Feature

Screen_Shot_2014-07-15_at_2.45.34_PMLast month our marketing team was dangerously close to not hitting our KPIs.

Not willing to accept our fate, we cracked the whip on ourselves.

We got started pulling new content from existing offers, we joined more conversations on social media, and perhaps most importantly we leveraged our relationships.

As a result, one of the blog posts we wrote for HubSpot was shared by Social Media Examiner on the last day of month. Talk about great timing, right?

That post helped us not only reach our KPIs, but exceed them.

It goes without saying that we were pleased as punch.

If we hadn't established such a strong relationship with HubSpot, we'd have never even written that post. 

This very outcome is precisely why marketers should be prioritizing relationship building with industry influencers. 

Don't know who your industry's influencers are? Unsure how to get started? Keep reading. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

How to identify influencers:

There are a number of tools out there (both paid and free) that are designed to help you pull out the influncers in your industry. 

Lucky for you, we've sifted through a few and found that Buzzsumo is one worth your time and email address. Consider this our stamp of approval. 

Quite simply, Buzzsumo allows users to identify content that has performed well on social media (Twitter, Facebook, LinkedIn, Google+, & Pinterest.) This content can then be filtered by type to help users narrow their search (articles, infographics, guest posts, giveaways, interviews, & videos.)

While this information is particularly useful for marketer's looking to identify trending topics in their niche, the influencer search option is even more fun-filled. 

All users have to do is insert a topic or username to uncover intelligence about influencers in their industry (page authority, domain authority, followers, retweet ratio, reply ratio, average retweets.) An influencer search looks a little something like this:

BuzzSumo

Insert your search term, adjust your preferences, and easily follow influencers without even leaving the page. 

How to connect with them: 

Do your research

Before you reach out to an influencer with an inquiry, see what you can dig up online.

If you didn't do any research, you'd probably never know that HubSpot's Dharmesh Shah happens to hate talking on the phone.

So much so that he created a domain (SorryNoCalls.com) to provide a light-hearted explanation of why and how his aversion to telephone conversations came about. Personally, I'm a big fan of reason number 3, what about you?

Screen_Shot_2014-07-15_at_10.43.51_AM

Aside from their preferred line of communication, you'll want to see what type of information is already readily available about them. 

If you're planning on asking them interview questions, it's likely that the answers to more common questions can be already be found online. Use this information to omit any repeat questions so that you can use your time to uncover new, compelling insights. 

Don't be greedy

Keep in mind that these people are really busy. With that being said, if they agree to give you an inch, don't try to take a mile. 

Avoid leading a conversation with a demand. 

Rather than coming in hot by saying something like, "I want to contribute to your blog starting tomorrow!", try something along the lines of "I'm a big fan of the content you've been publishing. I think that the articles we've been putting out would be a great fit for your audience. Would you be open to a quick chat about guest blogging opportunities?"

Give back

If an influencer agrees to do something for you, start thinking about what your business can offer them to lighten their load. While you may not have an audience nearly as sizable as their's, it doesn't hurt to extend a helping hand. 

At the very least, they make a mental note of this type of reciprocal gesture. Next time you have a request and they're swamped, there is a good chance they'll help you out over the next guy. 

It's all about relationship building. 

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on July 16, 2014

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read