Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

One Thing Every Marketer Should Have Started Doing Yesterday

By Carly Stec

One Thing Every Marketer Should Have Started Doing Yesterday

Screen_Shot_2014-07-15_at_2.45.34_PMLast month our marketing team was dangerously close to not hitting our KPIs.

Not willing to accept our fate, we cracked the whip on ourselves.

We got started pulling new content from existing offers, we joined more conversations on social media, and perhaps most importantly we leveraged our relationships.

As a result, one of the blog posts we wrote for HubSpot was shared by Social Media Examiner on the last day of month. Talk about great timing, right?

That post helped us not only reach our KPIs, but exceed them.

It goes without saying that we were pleased as punch.

If we hadn't established such a strong relationship with HubSpot, we'd have never even written that post. 

This very outcome is precisely why marketers should be prioritizing relationship building with industry influencers. 

Don't know who your industry's influencers are? Unsure how to get started? Keep reading. 

How to identify influencers:

There are a number of tools out there (both paid and free) that are designed to help you pull out the influncers in your industry. 

Lucky for you, we've sifted through a few and found that Buzzsumo is one worth your time and email address. Consider this our stamp of approval. 

Quite simply, Buzzsumo allows users to identify content that has performed well on social media (Twitter, Facebook, LinkedIn, Google+, & Pinterest.) This content can then be filtered by type to help users narrow their search (articles, infographics, guest posts, giveaways, interviews, & videos.)

While this information is particularly useful for marketer's looking to identify trending topics in their niche, the influencer search option is even more fun-filled. 

All users have to do is insert a topic or username to uncover intelligence about influencers in their industry (page authority, domain authority, followers, retweet ratio, reply ratio, average retweets.) An influencer search looks a little something like this:

BuzzSumo

Insert your search term, adjust your preferences, and easily follow influencers without even leaving the page. 

How to connect with them: 

Do your research

Before you reach out to an influencer with an inquiry, see what you can dig up online.

If you didn't do any research, you'd probably never know that HubSpot's Dharmesh Shah happens to hate talking on the phone.

So much so that he created a domain (SorryNoCalls.com) to provide a light-hearted explanation of why and how his aversion to telephone conversations came about. Personally, I'm a big fan of reason number 3, what about you?

Screen_Shot_2014-07-15_at_10.43.51_AM

Aside from their preferred line of communication, you'll want to see what type of information is already readily available about them. 

If you're planning on asking them interview questions, it's likely that the answers to more common questions can be already be found online. Use this information to omit any repeat questions so that you can use your time to uncover new, compelling insights. 

Don't be greedy

Keep in mind that these people are really busy. With that being said, if they agree to give you an inch, don't try to take a mile. 

Avoid leading a conversation with a demand. 

Rather than coming in hot by saying something like, "I want to contribute to your blog starting tomorrow!", try something along the lines of "I'm a big fan of the content you've been publishing. I think that the articles we've been putting out would be a great fit for your audience. Would you be open to a quick chat about guest blogging opportunities?"

Give back

If an influencer agrees to do something for you, start thinking about what your business can offer them to lighten their load. While you may not have an audience nearly as sizable as their's, it doesn't hurt to extend a helping hand. 

At the very least, they make a mental note of this type of reciprocal gesture. Next time you have a request and they're swamped, there is a good chance they'll help you out over the next guy. 

It's all about relationship building. 

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Marketing Strategy
Published on July 16, 2014

Recent Articles

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]
May 8, 2023 • 4 min read
What Small Business Leaders Need To Know to Thrive During a Recession
April 19, 2023 • 7 min read
5 Keys to Marketing Your Business During a Recession
April 17, 2023 • 5 min read
Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
April 10, 2023 • 5 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
January 9, 2023 • 13 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read