IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Carly Stec

By Carly Stec

Jul 16, 2014


Marketing Strategy
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

One Thing Every Marketer Should Have Started Doing Yesterday

Carly Stec

By Carly Stec

Jul 16, 2014

One Thing Every Marketer Should Have Started Doing Yesterday

Screen_Shot_2014-07-15_at_2.45.34_PMLast month our marketing team was dangerously close to not hitting our KPIs.

Not willing to accept our fate, we cracked the whip on ourselves.

We got started pulling new content from existing offers, we joined more conversations on social media, and perhaps most importantly we leveraged our relationships.

As a result, one of the blog posts we wrote for HubSpot was shared by Social Media Examiner on the last day of month. Talk about great timing, right?

That post helped us not only reach our KPIs, but exceed them.

It goes without saying that we were pleased as punch.

If we hadn't established such a strong relationship with HubSpot, we'd have never even written that post. 

This very outcome is precisely why marketers should be prioritizing relationship building with industry influencers. 

Don't know who your industry's influencers are? Unsure how to get started? Keep reading. 

How to identify influencers:

There are a number of tools out there (both paid and free) that are designed to help you pull out the influncers in your industry. 

Lucky for you, we've sifted through a few and found that Buzzsumo is one worth your time and email address. Consider this our stamp of approval. 

Quite simply, Buzzsumo allows users to identify content that has performed well on social media (Twitter, Facebook, LinkedIn, Google+, & Pinterest.) This content can then be filtered by type to help users narrow their search (articles, infographics, guest posts, giveaways, interviews, & videos.)

While this information is particularly useful for marketer's looking to identify trending topics in their niche, the influencer search option is even more fun-filled. 

All users have to do is insert a topic or username to uncover intelligence about influencers in their industry (page authority, domain authority, followers, retweet ratio, reply ratio, average retweets.) An influencer search looks a little something like this:


Insert your search term, adjust your preferences, and easily follow influencers without even leaving the page. 

How to connect with them: 

Do your research

Before you reach out to an influencer with an inquiry, see what you can dig up online.

If you didn't do any research, you'd probably never know that HubSpot's Dharmesh Shah happens to hate talking on the phone.

So much so that he created a domain ( to provide a light-hearted explanation of why and how his aversion to telephone conversations came about. Personally, I'm a big fan of reason number 3, what about you?


Aside from their preferred line of communication, you'll want to see what type of information is already readily available about them. 

If you're planning on asking them interview questions, it's likely that the answers to more common questions can be already be found online. Use this information to omit any repeat questions so that you can use your time to uncover new, compelling insights. 

Don't be greedy

Keep in mind that these people are really busy. With that being said, if they agree to give you an inch, don't try to take a mile. 

Avoid leading a conversation with a demand. 

Rather than coming in hot by saying something like, "I want to contribute to your blog starting tomorrow!", try something along the lines of "I'm a big fan of the content you've been publishing. I think that the articles we've been putting out would be a great fit for your audience. Would you be open to a quick chat about guest blogging opportunities?"

Give back

If an influencer agrees to do something for you, start thinking about what your business can offer them to lighten their load. While you may not have an audience nearly as sizable as their's, it doesn't hurt to extend a helping hand. 

At the very least, they make a mental note of this type of reciprocal gesture. Next time you have a request and they're swamped, there is a good chance they'll help you out over the next guy. 

It's all about relationship building. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.