Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Planning Your Investment: How Much Inbound Marketing Do I Need?

Planning Your Investment: How Much Inbound Marketing Do I Need? Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

May 9th, 2013 min read

 

How Much Inbound Marketing Do I Need?In order to identify how extensive a campaign your company needs, it’s important that you fully align your marketing goals with your overall business goals.


If your marketing goals reflect your overall business goals, you as well as your agency will have a much more focused strategy moving forward in regards to delivering an ROI.


Well-defined SMART business goals are essential in determining the resources needed when it comes to inbound marketing.


SMART goals are:



    • Specific

    • Measurable

    • Attainable

    • Realistic

    • Time Defined


For example, instead of saying you want more revenue, you could say, “In order to achieve a revenue goal of $600,000 within in the next 12 months, I need to generate 10,000 visitors, 500 leads, and 12 customers.”


This goal is definitive so you know what you need to achieve with your Inbound Marketing and how much Inbound Marketing you need is really based on how much you want to achieve.


The bigger your goals, the more you will have to put into it. It’s subjective.


How Aggressive Are Your Goals?


In most cases, the more aggressive your business goals, the more aggressive your marketing should be.


For instance, if your business is setting out to double its annual revenue, how many customers does it need to bring in to achieve this? The higher the number of customers, the higher the number of leads you will have to generate. More leads means more visitors, and more visitors means, yes, you guessed it, more content!


If you have a more modest goal, such as increasing your revenue by only 25%, then the number of customers and leads are in turn more modest as well. It is all relative.


Inbound Marketing Takes Time


Inbound Marketing is about earning your audiences trust and loyalty, but like any other relationship these take time to develop.


On average, most inbound marketing campaigns see Return on Investment after 6-9 months, but some start producing results in as little as 3. It varies depending on your industry and of course, your goals.


As mentioned above, the bigger your goals are, the more you as an Inbound Marketer need to put in to meeting them – this includes time.


Being Dynamic


Inbound Marketing is in no way “set it and forget it.” Once you have established a website, blog, and social media profiles, you need to maintain them.


They need to be dynamic, consistently offering new, fresh, and relevant content that makes people want to come back for more. If someone has seen everything you have to offer already, what incentive is there for them to return?


Building Authority


Being dynamic ultimately also helps you build authority and establish a web presence.


Unlike a commercial or magazine article that may only be in use for a few months, any content you create doesn’t just go away. With strong Search Engine Optimization (SEO), your content will live in the top search results of search engines, ensuring a steady stream of traffic over time.


Having other websites discover your content helps improve your authority. Simply put, your authority is what other websites are “saying” about you, how they interact with you.  If sites with higher authority share or link to your content, your authority goes up in response. It’s a win-win.


What’s the best way to ensure that you reach higher authorities?


Create content that is worth sharing and do it consistently. After even a few months of creation, you will have started to build a library of remarkable content that gets you found and helps educate and nurture your target audience.


Thinking About Investing in Inbound Marketing?


Check out our newest Ebook! You will learn everything you need to know in order to make a smarter, more successful investment with inbound marketing and get the results you need.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.