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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Planning Your Investment: How Much Inbound Marketing Do I Need?

Planning Your Investment: How Much Inbound Marketing Do I Need? Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

May 9th, 2013 min read

 

How Much Inbound Marketing Do I Need?In order to identify how extensive a campaign your company needs, it’s important that you fully align your marketing goals with your overall business goals.


If your marketing goals reflect your overall business goals, you as well as your agency will have a much more focused strategy moving forward in regards to delivering an ROI.


Well-defined SMART business goals are essential in determining the resources needed when it comes to inbound marketing.


SMART goals are:



    • Specific

    • Measurable

    • Attainable

    • Realistic

    • Time Defined


For example, instead of saying you want more revenue, you could say, “In order to achieve a revenue goal of $600,000 within in the next 12 months, I need to generate 10,000 visitors, 500 leads, and 12 customers.”


This goal is definitive so you know what you need to achieve with your Inbound Marketing and how much Inbound Marketing you need is really based on how much you want to achieve.


The bigger your goals, the more you will have to put into it. It’s subjective.


How Aggressive Are Your Goals?


In most cases, the more aggressive your business goals, the more aggressive your marketing should be.


For instance, if your business is setting out to double its annual revenue, how many customers does it need to bring in to achieve this? The higher the number of customers, the higher the number of leads you will have to generate. More leads means more visitors, and more visitors means, yes, you guessed it, more content!


If you have a more modest goal, such as increasing your revenue by only 25%, then the number of customers and leads are in turn more modest as well. It is all relative.


Inbound Marketing Takes Time


Inbound Marketing is about earning your audiences trust and loyalty, but like any other relationship these take time to develop.


On average, most inbound marketing campaigns see Return on Investment after 6-9 months, but some start producing results in as little as 3. It varies depending on your industry and of course, your goals.


As mentioned above, the bigger your goals are, the more you as an Inbound Marketer need to put in to meeting them – this includes time.


Being Dynamic


Inbound Marketing is in no way “set it and forget it.” Once you have established a website, blog, and social media profiles, you need to maintain them.


They need to be dynamic, consistently offering new, fresh, and relevant content that makes people want to come back for more. If someone has seen everything you have to offer already, what incentive is there for them to return?


Building Authority


Being dynamic ultimately also helps you build authority and establish a web presence.


Unlike a commercial or magazine article that may only be in use for a few months, any content you create doesn’t just go away. With strong Search Engine Optimization (SEO), your content will live in the top search results of search engines, ensuring a steady stream of traffic over time.


Having other websites discover your content helps improve your authority. Simply put, your authority is what other websites are “saying” about you, how they interact with you.  If sites with higher authority share or link to your content, your authority goes up in response. It’s a win-win.


What’s the best way to ensure that you reach higher authorities?


Create content that is worth sharing and do it consistently. After even a few months of creation, you will have started to build a library of remarkable content that gets you found and helps educate and nurture your target audience.


Thinking About Investing in Inbound Marketing?


Check out our newest Ebook! You will learn everything you need to know in order to make a smarter, more successful investment with inbound marketing and get the results you need.

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