Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Video Marketing
Close
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Thanksgiving marketing: 5 video trends and lessons you can’t ignore for the holidays

By Megan Lang

Megan Lang also recommends this free course, Video Sales & Marketing Strategy.

Thanksgiving marketing: 5 video trends and lessons you can’t ignore for the holidays Blog Feature

It’s the time of year again, can you smell it? No, it’s not just the turkey or  the Christmas-Threw-Up-In-My-House scented candles.

For many marketers, it’s also that familiar scent of Black Friday deals and holiday promotions.  

Thanksgiving and Black Friday are great times to connect with your audience over shared experiences, but they are also great times to market and promote your product or service through festive ads and campaigns.

Free Course: Video Sales & Marketing Strategy

In fact, according to HubSpot, 61% of buyers report engaging  with Black Friday ads, while 23% converted on them. Plus, just last year alone Black Friday saw 93.2 million online shoppers generate $7.9 billion in sales. That’s nothing to turn a blind eye to!

Video is one of the best ways to grab your audience’s attention because of the combination of sound and movement. Whether it's a catchy song, a great deal, or some humor, video is the most engaging way to advertise for the holidays, but don’t just take my word for it. 

Verizon Media interviewed 300 senior marketing officials, and two-thirds of them reported higher ROI with video than other formats.

But what does great video marketing during the holidays look like? Here are a few trends we’re seeing from big brands that you can try.

1. Family-oriented

Thanksgiving is a great time to try a family-oriented video. This shows a more wholesome side of your brand and allows you to connect on a more human, personal level.

In fact, “a study by the Institute of Practitioners in Advertising found that ads with purely emotional content generated twice as much profit as ads based on rational content (31%versus 16%).” 

Through emotional storytelling, video connects with audiences in a way print ads can’t.

Especially this year when people might not be able to gather because of the pandemic, you can still make them feel that warm and fuzzy feeling through video content.

What Coca-Cola does well here is set up a family story that we all can relate to in some way. The father must leave his family to go to work during the holidays, but he realizes he forgot to mail his daughter’s letter to Santa. 

Putting his family above all else, he tracks across the world to get to the North Pole to deliver the letter. When he arrives, Santa’s not home, but guess who’s waiting in a Coca-Cola truck to bring him back to his family? You guessed it. 

The man drinks the product and is transported by a Coke truck, sure, but that’s hardly the most memorable thing about the ad. The way it makes you feel about your own family stays with you.

2. Humor

According to B2B research and reviews firm, Clutch, 51% of consumers say they remember an ad more if it’s humorous. 

Of course, this only really works if you have the right brand presence. If your company regularly has more fun with videos, it definitely can work, but if you have a more serious business, don’t try to break into the humor landscape of video. You don’t want to be telling jokes if lives are on the line in your kind of work, for example.

If done in the right context for the right brand, humor can, however, make people laugh and think of your brand fondly. 

What Red Bull does well is the simplicity of the ad. It’s not a complex joke or a pop culture reference, it’s just a simple turkey visual gag based on their slogan.

All the animals drink Red Bull and it “gives them wings,” but the turkey doesn’t quite make it before the Native American and pilgrim reach it. It’s a clever twist on the story of the first Thanksgiving and puts a smile on anyone’s face.

3. Cause marketing

“Around 80% of consumers are more likely to buy brands that are associated with good causes, reports a study by communications agency Cone.”

Using your platform to support a cause or donate to charity is a great way to use video ads for the holidays. Besides actually helping people, your audience will view your brand more positively. 

Customers like to support brands that donate to charities because it makes them feel like their money is going to a greater cause and purpose. Especially during the season of giving, this can serve as a tie-breaker if they’re torn between your company and others.

Doing something like Meijer did with social media will get people interacting with your brand while also assisting those in need.

What Meijer did well here is take something we’re all familiar with — taking food pics for social media — and turning it into a humble reminder that not everyone is as fortunate.

You see people taking photos of their meals and posting it like usual, but Meijer gives you an opportunity to take something you’re already doing and use it for good.

They’re not showing you deals on their holiday foods, they’re asking you to participate and help raise money with their brand.

4. Celebrity endorsements

A quick way to grab anyone’s attention is to use a familiar face. A study by Harvard Business School, showed that brands can experience a 20-40% increase by using a celebrity endorsement. 

What this ad from Google does well is showing likable people in a relatable experience.. Nick Offerman and Amy Poehler are getting ready for Thanksgiving. They are both using the Google Home for various tasks related to the holiday while being their charming, effortlessly funny, selves.  

It’s a fun way to show off what the product can do, while aligning your brand with trusted public figures. No doubt the next time you see either of these celebs, you’ll think of this ad.

While you may not have access to the stars of Parks and Recreation yourselves, you can use someone who’s well known from your content to connect with your audience. The recognition in your circle will help establish trust before you even tell them what’s going on for your holiday deals.

5. Pain points

Especially this year, people are going to be fearful of large crowds. Target recognized this and adjusted their sales for it.

Target extended their Black Friday sales all month and they used a quick video to let everyone know.

What Target did well was address customer concerns and offer a solution. In the middle of a pandemic, the last thing you want to do is stand in a long line of people. Their system helps lessen that pain and assures you that shopping with them will be easy and convenient.

6. Music

Another fun video strategy for the holidays is a musical ad. 

Studies show that music connects with the emotional part of the brain and commits better to memory. 

A musical ad is a fun way to capitalize on this effect during Thanksgiving,  without necessarily a sketch or joke fest.

What Amazon did well was to take something we’re all used to seeing — Amazon packages — and make it fun and exciting. A package by itself isn’t exactly riveting, but when set to a fun song, animated, and put into the hands of family and friends, it grabs your attention.

They chose an easily memorable and catchy song while showing a good amount of their recognizable boxes. This visual and audio cue will stick with you long after seeing this ad. 

Stay true to you

People are getting bombarded with holiday ads so do your best to stand out with something bold and interesting, but most importantly, offer something that is worthwhile and important to them that they’ll remember.

Whether it’s a quick sketch, a tug at the heartstrings, or a whole musical number, you have a variety of trends to choose from when it comes to holiday video marketing. Take a look at what makes sense for your brand. That being said, with the sea of holiday ads, don’t be afraid to step outside your comfort zone a little to stand out.

This is definitely a season to take advantage of, and video is the prime way to do that. Get out there and start filming! 

Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
Examples
Published on November 26, 2020

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read
Where Should I Host My Marketing Videos? [+ VIDEO]
November 6, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
Video Marketing Tips: 5 Most Common Mistakes People Make On Camera
November 1, 2021 • 5 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
Video Marketing Success: 3 Pitfalls That Can Doom Your Video Initiative
September 28, 2021 • 6 min read
How to Do Small Business Video Marketing
September 3, 2021 • 12 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
41 new video marketing statistics to fuel your strategy through 2021
July 9, 2021 • 6 min read
How to Make Your Sales Videos Look and Sound Great Without Breaking the Bank
July 7, 2021 • 3 min read
How to get started creating video (Content Lab, Ep. 52)
June 17, 2021 • 1 min read
How to Get YouTube Subscribers: 12 Tips to Increase Your Fanbase
May 26, 2021 • 10 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
How much does Vidyard cost and is it worth it?
April 15, 2021 • 10 min read
Vidyard vs. HubSpot Video: differences and how they can work together
March 16, 2021 • 8 min read