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The Ultimate Inbound Marketing Strategy Playbook 2022

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The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022

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Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

2 Dysfunctions From Patrick Lencioni That Are Tearing Apart Your Team

By Bob Ruffolo

Bob Ruffolo also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

2 Dysfunctions From Patrick Lencioni That Are Tearing Apart Your Team

Patrick_Lencioni2Behind every great organization is a great leadership team. However, building a great team requires a clear understanding of the challenges that leaders face -- and that’s exactly what Patrick Lencioni describes in his book The Five Dysfunctions of a Team.

Each of these functions (or dysfunctions) are connected and build upon one another sequentially.

The following is a breakdown of each dysfunction in order from the foundation of the relationship between team members to the qualities that allow the team to accomplish your company’s goals.

Which (if any) is your team suffering from?

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Dysfunction #1: Absence of Trust

Trust and respect build the foundation for any relationship, personal and professional. Without trust, members of a team can’t be honest with each other and they can’t be vulnerable in their communication.

Lencioni says that there are two types of trust: the trust that you have in others to fulfill their duties and handle their responsibilities and psychological trust that you won’t be taken advantage of.

Teams that have both types of trust can let their guards down and focus on their work.

Teams That Lack Trust

When there is little to no trust within the team, individuals are more likely to conceal their mistakes, hide their weaknesses. Members of the team will also be more hesitant to provide constructive feedback to others, out of fear of being judged or

Teams Built on Trust

When a team is built on trust, people are more likely to take personal risks for the greater good of the team. Risks such as drawing attention to personal mistakes and requesting critical feedback, as well as offering critical feedback to others.

Members of a trusting team genuinely care about each other and strive to lift each other up, rather than bringing others down to further their own self-interests.

Strategies to Build Trust Within the Team

According to Lencioni, the following actions can be taken to build trust within your team:

  • Spend time together
  • Confronting behavior that demonstrates a lack of trust
  • Taking the time to understand each other’s histories
  • User personality profiling (Myers-Briggs)
  • Leading by example if you are the leader

Dysfunction #2: Fear of Conflict

Without trust, a team can’t have healthy debates that lead to better decisions. A fear of external conflict within the group only leads to internal conflict. That causes resentment and other negative emotions towards team members.

Open communication is critical for the relationships within the team to thrive. However, it’s important that the focus of debates remains on the issues and not the people involved. (Unless the person is the problem.)

Teams That Fear Conflict

Conflict is inevitable in all relationships. The ironic thing about avoiding conflict is that it always leads to more conflict anyways. Fear of conflict in the team leads to office politics and personal attacks based on built-up animosity.

In addition, the controversial topics, where everyone knows there is disagreement, never get addressed.

Teams That Embrace Conflict

We’re not talking about conflict just for the sake of conflict here, we are talking about conflict for the greater good of the team and the organization as a whole.

Teams that have no fear of conflict can let their guard down and say what they truly feel about an issue, which helps the group get honest opinions.

There’s no need for gossip and office politics because the issues are out in the open. Most importantly, the tough decisions get made.

Strategies to Overcome a Fear of Conflict

The following are strategies suggested by Lencioni to overcome a fear of conflict:

No Time to Read the Full Book? 

No problem! In our full summary of The Five Dysfunctions of a Team, we'll go through the rest of Patrick Lencioni's list, lack of commitment, avoidance of accountability, and inattention to results, and explore how they're impacting your team. 

To get started, click "keep reading" below. 

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on October 5, 2015

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