Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Three Reasons Press Release Marketing Will Help Your Campaign

Three Reasons Press Release Marketing Will Help Your Campaign Blog Feature

October 12th, 2012 min read

 

press release marketingPress releases?...Say what?!


Yes. You read right. Press release marketing can, in fact, help your marketing campaigns.


There have been on-going debates, discussions and scuffles challenging public relation’s role in marketing. And recently I’ve noticed people focusing more on separating the two rather than identifying ways they can help each other. Well, my good friends, I am here to proclaim that public relation’s press releases can help your marketing efforts. Let me explain why


Press releases are documents that companies write to inform media outlets and the public on products, services and recent developments within their organization. The main purpose of a press release is to generate interest for relevant media sources, to garner outside coverage. A press release is the formal document introducing this product, service or development to news sources and the public. Press release marketing, then, is the use of press releases for marketing efforts.


Interested in learning more about creating press releases for your company? Contact IMPACT and learn how we can help!


Reasons Press Release Marketing Helps


So how can a press release help with your company’s marketing? Easy. If you’re familiar with lead generation and buying cycles, press releases assist with the research/education stage of a buying cycle in three ways:


1. Credibility


Press releases are sent out directly from your organization about the developments of your organization...and who knows more about that than you? Press releases serve as the final word on rumors, developments, company news, and etc. If conversation begins to circulate about the development of an iPhone 6.5, this development can not be confirmed until a press release is formally published by Apple. Press releases hold more value than any other source because of its credibility; and that’s very important.


2. Information


Press releases explain more specifics; the “who, what, where, when, why and maybe even how’s”. This is important for potential sales during the research stage of their buying cycle. If a prospect doesn’t have information about your product or service, how can you expect them to buy it?...or even be interested in it? Press release marketing gives your company the chance to thoroughly explain its product, service or development without having to worry about designs and ad placement.


3. Enhances SEO


The purpose of a traditional press release is to generate coverage for relevant news sources; and with the increased use of social media, these press releases can also interest your industry’s influential bloggers.  The more coverage there is on your company, its products, services and developments, the more likely it is to appear in search engines. And I’m sure I don’t have to tell you how important that is!


Press releases, can be a great way to generate leads as they go through the research and education phase of the buying cycle. Sales are made based on the research a lead yields, and with press releases generating consistent coverage both online and in traditional media your company will very well be ahead of the game.


Expand Your Reach


Interested in press release marketing and learning more about how it can expand your reach? Contact IMPACT and see how we can help!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE