Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Tips For Developing a Successful Video Blog

Tips For Developing a Successful Video Blog Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

April 8th, 2013 min read

Engagement is extremely important when you're talking about inbound marketing.

A video blog is a great way for you and your company to show the personality of your company as well as telling your visitors about how your product or service can help them.

Did you know that there are over 42,000,000 blogs out there on the Internet?

With all of those blogs out there it can be extremely difficult for your prospects to find you.  This is where video blogging comes in handy. Just by implementing video marketing you can see an increase in both sales and leads.

If you're not using video marketing, you're losing customers to those who do. Businesses that incorporate video into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.

What is a Video Blog?

Video marketing isn't just about creating commercials. Video marketing is a great inbound marketing tool that will help increase the reach of your company as well as educating your visitors at the same time.

So, You've heard of a blog, but a video blog? When you think video blog, you're probably thinking of all of those people on YouTube that post every week, talk about viral content, or post hair and makeup tutorials. I want you to stop right there and change your thinking about a video blog.

A video blog, also known as a ‘vlog’ is a website that uses video as its primary mode of content delivery, rather than text or image. The primary distribution channel that most people think of is a companies website or YouTube. There are other channels! You video blog through your Facebook page, Twitter account. The main idea behind video blogging, is to use video as a medium to share your thoughts, views, or to raise awareness about a topic, product or service.

Tips for a Successful Video Blog

Creating a Video Blog

It is not as easy as 1,2,3. Creating a video blog, doesn't just include developing content. The setup of your video is extremely important. Is there a certain area where you want to shot your video blog? To keep consistency, don't change where you're going to film your video. Not only will you confuse your audience, but it won't help you develop

When creating your video, keep the following in mind:

    • Give it the same title as that of your blog post title.
    • All SEO Rules of writing an attractive title applies to video blogs as well
    • Keep your video title length short - at most 60-70 characters
    • Add at least a 100 word description for each of your videos
    • Leave a link to your blog post under the video description
    • Add no more than 10 short phrased and related tags
    • The Purpose of your video should be, to grab the attention of your visitors, eventually bringing them to your blog.
    • Always interlink your videos by adding anchor tags in youTube.
    • Always leave one question unanswered in your videos so that the viewer may be forced to search for it at your blog.

Other most crucial element of creating your video blog include the equipment your going to use. The equipment you use can range from webcam to video recorder, to sound to even the lighting you're going to need to create high quality video. If you're thinking about using your desktop to film your video blog, consider using Camstudio or Camtasia, to film on your desktop. The sound of your video is key. If your viewers cannot understand what you're saying you aren't providing them with any quality content or information .

What makes a good video blog:

    • Passion
    • Length
    • Personality

Video Blog Distribution and Promotion

A video blog is extremely easy to implement and promote to your audience and target audience. What medium do you think your audience would like on more? Videos are arguably more tempting to click on than a regular blog article. Not everyone has the time to sit down and read an article they don't know anything about. With a video blog, in one to two minutes you can briefly explain your article, giving them a reason to read your full blog article. Don't forget to add the URL of your blog article to the description of your video. Otherwise, your video that was promoted on Facebook, Twitter and YouTube, won't generate any extra traffic to your site if you don't include the link to that page.

Can distribute a video blog through:

    • YouTube
    • blip.tv
    • Vimeo
    • Grouper
    • Metacafe

Time

This is something that could either make or break your attempt at video blogging. When using video as a way to promote the content for your blog, you want to consider the time it will take to edit your video. If this isn't something that you excel at it might take you even longer to get your video published.

To help speed up the process and to ensure that your video blog is reaching your audience and that you're producing quality content consider using an inbound marketing agency that will help promote your video, not only on your blog but through various social media platforms.

Thinking about creating a video blog, here are some tips:

    • Be yourself
    • Use B-roll to add photos and depth to your video
    • Ensure your audio is clear, your voice is your brands identity
Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE