IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Chelsea Boice

By Chelsea Boice

Dec 12, 2020


Marketing Strategy Sales & Marketing Technology Conversational Marketing
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy  |   Sales & Marketing Technology  |   Conversational Marketing

More Than a Messaging App, WhatsApp is a Marketing Tool [Infographic]

Chelsea Boice

By Chelsea Boice

Dec 12, 2020

More Than a Messaging App, WhatsApp is a Marketing Tool [Infographic]

WhatsApp? What’s that? For most of the 1.5 billion users worldwide, it’s a messaging app, but for small-to-medium-sized businesses, WhatsApp can serve as a powerful tool to easily and personally communicate with their customer base.

I currently reside in Europe where WhatsApp has been and remains king in terms of digital messaging. In fact, here in Spain, WhatsApp’s market penetration is second highest at 83.1% — so I may come off as a bit impartial given I use the app quite frequently.

However, with now one billion daily active users, WhatsApp’s growing popularity over the years has transformed the platform into more than just another messaging app.

Founded in 2009 as a free message service, WhatsApp was a unicorn of its time because it allowed users to log in with their phone numbers and was early to provide users with the ability to send multimedia content (text, voice, and video) over WiFi. It made the perfect messaging app for international traveling.

After its initial release, the app had over a quarter of a million users and its usage and interest has only grown ever since. Facebook eventually acquired the app in 2014 leading to some significant feature enhancements, including the launch of WhatsApp Business in 2018. 

While not popular in the US, there are more than three million businesses using WhatsApp Business. When I interact with business owners and brands here in Spain, WhatsApp is almost always my preferred communication method. And, it’s often the business’s too.

Almost every advertisement or brand social account that I come across includes a direct link to open WhatsApp, which makes it easy to start a direct, one-on-one conversation with a business when I want to book an appointment or simply inquire about a service or product.

So how exactly does WhatsApp Business work? And what benefits does it provide to businesses and their customers? Headway Capital put together a great infographic to guide brands looking to utilize WhatsApp in their marketing game.

With WhatsApp Business, brands can:

  • Quickly respond to customer queries by allowing them to save and reuse responses to make responses to common questions quick and easy.
  • Use the Catalog feature to easily share product information one-to-one with customers
  • Provide step-by-step updates through the purchase and delivery process
  • Notify customers of updates and offers via broadcast lists, or to every contact who has saved the businesses number.

Compared to other markets, WhatsApp hasn’t quite taken a hold in the U.S., but with 23 million users in the U.S. alone, businesses can still leverage and find success with the app.

Check out the full infographic below to learn more about how to sign up and use the app.

Courtesy of: Headway Capital

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.