IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Karisa Hamdi

By Karisa Hamdi

Jul 22, 2018


Marketing Strategy
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

Why Influencer Marketing is the Next Big Thing [Infographic]

Karisa Hamdi

By Karisa Hamdi

Jul 22, 2018

Why Influencer Marketing is the Next Big Thing [Infographic]

If you haven’t added influencer marketing to your marketing plan, you’re missing out on a HUGE opportunity for your company.

There are a ton of benefits of incorporating this kind of campaign like increased brand awareness, but it actually has direct influence on your revenue as well.

According to the infographic from Digital Information World when marketers start using influencer marketing they see “an average return of $6.50 in additional earned media on top of a $1 investment and higher-quality customers coming to their business.”

With that kind of return for your company there’s no reason why you shouldn’t give it a try!

What Is Influencer Marketing?

Influencer marketing is the focus of your marketing efforts around individuals that have great impact on the decisions/opinions of potential customers, rather than targeting a general audience.

This does not mean they have a large social media following and are super popular (though they might and commonly do), it means that they have the ability to influence the way people think and feel about a product.

A great example of influencer marketing is Chrissy Teigen and Pampers. If you follow Chrissy on social media (which you totally should) you’ll see a lot of posts about Pampers Pure. She posts about actually using them for her children and how much she loves them, which influences her followers to buy them for their own children.


Why Should I Use Influencer Marketing?

Better Trust and Credibility

We live in an age where people no longer trust ads and “at least 309 million people are using an ad blocker.” That means all of those people aren’t seeing what your message and even those who do, may not believe it..

What people are believing is each other. They are  following influencers on social media, whom they trust and admire.

Utilizing influencer marketing allows you to get your product and message actually in front of your audience through a vessel they will trust.

Broader Content and Greater Reach

With influencer marketing, you’re able to effectively reach potential buyers on apps they use and sites they visit every day. You message is naturally meeting them, rather than being forced in front of them through an ad.  

When your potential buyer goes to an influencer’s blog and sees them raving about your product then you’re 37% more likely to attract them to your site and make a sale.

More Sales Leads

If you’ve been struggling to get really qualified leads into your pipeline then trying out an influencer marketing campaign is a great way to get those higher quality leads. Of marketers that have added influencer marketing to their strategy 51% say that it attracts higher-quality leads to their site.

Higher Quality Demand Generation

When you utilize influencer marketing then those who come to your site through them already have a positive view of your company.

According to the infographic 38% of the prospects that come to a site from an influencer were already won over on their first visit.

So, what are you waiting for? Use this infographic from Digital Information World to start building out your influencer marketing campaign today.

 Influencer-Marketing-Infographic - Copy

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.