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The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling Mastery

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Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Why you need to use YouTube in your video marketing [Infographic]

Why you need to use YouTube in your video marketing [Infographic] Blog Feature

Megan Lang

Video Editor, 5+ Years of Video Production & Editing

January 19th, 2020 min read

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. 

The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach.

But where you post that content is important.

We, at IMPACT, partner with Vidyard, and we use its platform to share quick personalized videos with prospects, colleagues, and site visitors. While you might think Vidyard is enough for your business, you need YouTube to expand the reach of your content.

YouTube is far more than a platform for entertaining cat videos. It’s also the world’s second-largest search engine and second most trafficked site, falling only being its parent, Google, in both regards. 

Simply put, YouTube will help you get discovered more easily than if you just host videos on your website alone.

There are some tricks to get started on YouTube if you’re already doing video. You can learn how to optimize your existing videos, and set up your channel to be successful. 

But if you’re not already sold, check out these stats:

Everybody loves YouTube

YouTube’s audience is enormous. No other site can even come close.

What's more, YouTube videos appear in Google searches as well. If your videos are optimized on the platform, they'll have a chance of showing up in Google searches results.

Videos are often listed above text answers, and your message could be there, giving a face and name to your product or industry — and building trust.

One billion hours of YouTube are watched every day.

People are making time even in their busy days to watch content. Yours could be the face they see when they’re in need of answers. 

Since they’re watching, you have to make sure you’re giving them something new to watch. Consistent publication is key in the content game, and video content is no different. 

Consistency will create a more loyal following, more subscribers, and more potential customers. If you want to be a few of those billion hours watched, a few videos a month is a good place to start.

YouTube mobile ads are 84% more likely to hold attention than TV ads.

If you’re looking at hosting videos on YouTube, that’s great — but you can also consider ads for a campaign.

Have an upcoming event that you want to spread the word about? Your ad can pop up for a few seconds before someone watches a compilation of cats knocking stuff over.

Today, some ads are non-skippable. This means that people are sitting through the ads, rather than changing over to another channel until the ad break is over.

The four most popular content categories on YouTube are comedy, music, entertainment/pop culture, and ‘how to.’

While you may not be creating music videos or comedy sketches, “how to” can be very helpful for companies attracting customers and building trust.

When people are searching for answers specific to your industry, you can be there with a smiling face, slowly becoming their go-to source for information.

YouTube can be a game-changer for your video content. If you can produce engaging, helpful content, YouTube can be a place to get found, build a following, and expand your brand.

Check out the infographic below if you’re still not convinced.

YT Infographic copy

 

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