We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website.
The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach.
But where you post that content is important.
We, at IMPACT, partner with Vidyard, and we use its platform to share quick personalized videos with prospects, colleagues, and site visitors. While you might think Vidyard is enough for your business, you need YouTube to expand the reach of your content.
YouTube is far more than a platform for entertaining cat videos. It’s also the world’s second-largest search engine and second most trafficked site, falling only being its parent, Google, in both regards.
Simply put, YouTube will help you get discovered more easily than if you just host videos on your website alone.