Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Why you need to use YouTube in your video marketing [Infographic]

By Megan Lang

Why you need to use YouTube in your video marketing [Infographic]

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. 

The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach.

But where you post that content is important.

We, at IMPACT, partner with Vidyard, and we use its platform to share quick personalized videos with prospects, colleagues, and site visitors. While you might think Vidyard is enough for your business, you need YouTube to expand the reach of your content.

YouTube is far more than a platform for entertaining cat videos. It’s also the world’s second-largest search engine and second most trafficked site, falling only being its parent, Google, in both regards. 

Simply put, YouTube will help you get discovered more easily than if you just host videos on your website alone.

There are some tricks to get started on YouTube if you’re already doing video. You can learn how to optimize your existing videos, and set up your channel to be successful. 

But if you’re not already sold, check out these stats:

Everybody loves YouTube

YouTube’s audience is enormous. No other site can even come close.

What's more, YouTube videos appear in Google searches as well. If your videos are optimized on the platform, they'll have a chance of showing up in Google searches results.

Videos are often listed above text answers, and your message could be there, giving a face and name to your product or industry — and building trust.

One billion hours of YouTube are watched every day.

People are making time even in their busy days to watch content. Yours could be the face they see when they’re in need of answers. 

Since they’re watching, you have to make sure you’re giving them something new to watch. Consistent publication is key in the content game, and video content is no different. 

Consistency will create a more loyal following, more subscribers, and more potential customers. If you want to be a few of those billion hours watched, a few videos a month is a good place to start.

YouTube mobile ads are 84% more likely to hold attention than TV ads.

If you’re looking at hosting videos on YouTube, that’s great — but you can also consider ads for a campaign.

Have an upcoming event that you want to spread the word about? Your ad can pop up for a few seconds before someone watches a compilation of cats knocking stuff over.

Today, some ads are non-skippable. This means that people are sitting through the ads, rather than changing over to another channel until the ad break is over.

The four most popular content categories on YouTube are comedy, music, entertainment/pop culture, and ‘how to.’

While you may not be creating music videos or comedy sketches, “how to” can be very helpful for companies attracting customers and building trust.

When people are searching for answers specific to your industry, you can be there with a smiling face, slowly becoming their go-to source for information.

YouTube can be a game-changer for your video content. If you can produce engaging, helpful content, YouTube can be a place to get found, build a following, and expand your brand.

Check out the infographic below if you’re still not convinced.

YT Infographic copy


Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Video Marketing
Marketing Strategy
Published on January 19, 2020

Recent Articles

4 Tried-and-True Tips for Using Video in Sales Prospecting
January 19, 2023 • 5 min read
4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer
January 18, 2023 • 4 min read
7 Video Production Equipment Essentials Your Business Needs in 2023
November 13, 2022 • 8 min read
The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)
September 8, 2022 • 8 min read
The Hidden Costs of Successful Video Marketing
August 11, 2022 • 9 min read
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]
July 18, 2022 • 6 min read
4 Reasons You Shouldn’t Hire a Third-Party Video Company
July 11, 2022 • 8 min read
Personalized Video Marketing: How To Turn Leads Into Customers
June 30, 2022 • 6 min read
Video Marketing: 13 Tips for Creating More Professional Video Content
June 16, 2022 • 10 min read
How To Create an Effective YouTube Marketing Strategy
May 19, 2022 • 13 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
How To Use Real Estate Video Marketing to Drive More Property Sales
April 23, 2022 • 9 min read
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
How To Manage Your Videographer (Without Video Experience)
April 5, 2022 • 14 min read
3 Expert Tips for Successfully Managing a Videographer
March 31, 2022 • 8 min read
The Selling 7: How To Create Customer Journey Videos (+ Examples)
March 21, 2022 • 7 min read
7 Top Video Marketing Examples From Companies Doing It Right
March 7, 2022 • 8 min read
The Selling 7: How To Create the Best Cost Videos (+ Examples)
February 28, 2022 • 6 min read
Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?
February 5, 2022 • 7 min read
How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read