Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Marketing Strategy

3 Legendary Marketing Lessons from the Grateful Dead

By Bob Ruffolo

3 Legendary Marketing Lessons from the Grateful Dead Blog Feature

Marketing-Lessons-from-the-Grateful-Dead.jpgThe Grateful Dead is one of the most iconic bands in history. Even if you can’t recall a single song they’ve recorded or you don’t know what they look like -- you know the name and the legend.

Against conventional wisdom and the advice that everyone was eager to send their way, the band found unlikely success by breaking all of the rules that other bands follow.

They had a different approach in mind -- one that greatly resembles today’s inbound marketing methodology.

They had a mailing list long before the email list was hailed as the most valuable marketing asset, gave away free content when blogs weren’t even an idea; What’s more, they put their fans first.

They truly understood how to attract an audience, keep their attention, convert them into lifelong fans, and delight them.

In Marketing Lessons From the Grateful Dead, world-renowned marketer, David Meerman Scott, and HubSpot’s founder and CEO, Brian Halligan set out to study this groundbreaking band and share the marketing gems that led to their success.

While there are many lessons that businesses can learn from in this book, we’ve condensed them down to the major takeaway points. The following are 3 most important marketing lessons that brands can learn from The Grateful Dead.

#1. Create a New Business Model

Perhaps the biggest takeaway from this book is that The Grateful Dead was immensely successful because they didn’t do what all other bands did. They created their own business model.

Most bands, then and now, focus on selling albums. Record sales become their primary income source, which in turn affects their marketing strategy.

Rather than focusing on selling albums, the Grateful Dead focused on selling concert tickets -- selling an experience

The Grateful Dead created a concert experience that was unmatched by any other band. While their competitors were altering their sound to sell more records, built a revenue stream that didn’t compromise their art. They created a cult-like fan base that carried its band to superstardom.

To do this in your industry, first, you have to look at where everyone is competing the hardest and where the revenue streams are.

Where are the opportunities that get overlooked?

A classic example is how Netflix put Blockbuster out of business.

Originally Netflix offered a monthly subscription service that delivered DVD rentals to your home. They had some success, but couldn’t gain significant market share in an area that Blockbuster completely dominated.

It wasn’t until they offered live streaming, and later dropped DVDs altogether, that they created the model that would ultimately change the industry.

#2. Cut Out the Middleman

Inbound marketing gives individuals and businesses an opportunity to cut out the middleman and market straight to their target customers. Interestingly, The Grateful Dead was doing this at a time when it was believed to be impossible....

Keep Going! 

In the full synopsis, I'll dive into how the Grateful Dead marketed experiences, not a product, gave away content, and cut out the middleman by developing its own mailing list.

To start diving in now, click "keep reading" below. 

Topics:

Marketing Strategy
Published on January 25, 2016

Recent Articles

How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)

By Bob Ruffolo on October 20, 2021
8 min read

Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)

By Bob Ruffolo on October 13, 2021
1 min read

Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)

By Bob Ruffolo on October 7, 2021
8 min read

How to Grow a Digital Marketing Agency (with Coaching Services)

By Bob Ruffolo on October 6, 2021
6 min read

Hire Freelance Writers with Caution (Read this First)

By Bob Ruffolo on September 27, 2021
10 min read

5 Key Elements of a Winning Inbound Marketing Strategy

By Bob Ruffolo on September 14, 2021
14 min read

How to Get the Most Out of Your 2-week HubSpot Free Trial

By Bob Ruffolo on September 13, 2021
5 min read

Free inbound marketing courses and training

By Bob Ruffolo on September 10, 2021
4 min read

Drift report on pandemic fallout reveals seismic shift in marketing strategy

By Bob Ruffolo on September 9, 2021
2 min read

How much HubSpot do I need?

By Bob Ruffolo on August 17, 2021
4 min read

Inbound marketing strategy: 7 steps to success

By Bob Ruffolo on August 11, 2021
8 min read

How can the StoryBrand framework be used for inbound marketing?

By Bob Ruffolo on July 21, 2021
6 min read

8 business blog design examples that keep readers engaged

By Bob Ruffolo on June 16, 2021
6 min read

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

By Bob Ruffolo on May 5, 2021
5 min read

Do I need to hire a HubSpot specialist, or can someone on my team handle it?

By Bob Ruffolo on April 30, 2021
4 min read

Every website agency talks about strategy; How is IMPACT different?

By Bob Ruffolo on April 19, 2021
5 min read

Customers aren’t getting what they need from my website; What can I do immediately to change that?

By Bob Ruffolo on March 8, 2021
6 min read

6 tips for creating a successful HubSpot and Salesforce integration

By Bob Ruffolo on February 12, 2021
5 min read

Is your marketing still relevant in 2021?

By Bob Ruffolo on February 11, 2021
6 min read

How to best use your 2021 marketing budget so your company rebounds

By Bob Ruffolo on February 8, 2021
4 min read

53 best marketing books you need to read (updated for 2021)

By Bob Ruffolo on January 21, 2021
15 min read

Digital marketing budget: How much should you spend per month?

By Bob Ruffolo on January 14, 2021
9 min read

The 10 marketing KPIs you should be tracking (updated for 2021)

By Bob Ruffolo on January 5, 2021
9 min read

How does IMPACT's website strategy blueprint process work? (schedule and outcomes)

By Bob Ruffolo on December 18, 2020
5 min read

Is HubSpot a requirement for They Ask, You Answer Mastery clients?

By Bob Ruffolo on December 16, 2020
4 min read