Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

4 Ways to Instantly Improve The Performance of Your Mobile Site

4 Ways to Instantly Improve The Performance of Your Mobile Site Blog Feature

September 18th, 2014 min read

shutterstock_77317735_miniWhere will your next website visit come from?

Their desktop? A tablet? Maybe their smartphone?

While it’s impossible to pinpoint how they’ll access your site, it is possible to ensure an optimized experience when they arrive.

Websites built on the HubSpot COS are out-of-the-box mobile-friendly. Thanks to a bit of code built directly into the COS, these websites are designed to be fully responsive on smart phones and devices of all different shapes and sizes.

This means that visitors have the convenience of accessing your site from the device of their choosing without compromising the overall experience.

The simple truth is that if your visitors have shifted their viewing behavior, you need to employ a responsive design to ensure continued relevance.

With that being said, here’s what you need to consider.

1. Adjust the content

Mobile devices call for stripped down, focused content.

If you’re serving up the desktop version of one of your landing pages on mobile, you’re at risk of losing a visitor’s interest.

When operating on a smaller screen, the amount of information a visitor can see at once is constricted. This means that they are forced to remember more, making long-winded content less than ideal.

Improve the mobile experience by taking the content from your desktop page and cutting it in half (at the very least.) Even short content is too long for mobile. Make it minimal. 

2. Ensure easy sharing

According to research from ShareThis, 75% of pins and 71% of tweets come from smartphones and tablets.

If this doesn’t convey the importance of easily accessible social share buttons for mobile designs, then nothing will.

If you can incorporate the number of shares a post has already received next to each icon, you’re in even better shape, as this provides visitors with social proof. Remember, people are often motivated by what they believe is the correct behavior. 

3. Make contact information clickable

Don’t make it difficult for visitors to get in touch with you.

When exploring your website from their smartphone, your visitor literally has their phone in their hand. If they come across your number and it’s not clickable, forcing them to write it down or copy and paste, it adds friction to the experience and increases the possibility of losing them.

The same goes for elements like your email address or location. If you’re a retail store or a restaurant and your objective is to drive people to your physical location, a clickable link to a Google Map is essential. 

4. Condense forms

Anyone who has ever filled out a form on a mobile device will agree, less is more.

If you want to capture leads from mobile devices, it’s important that you scale your form length accordingly. This means eliminating any unnecessary fields by requiring only the bare bones information.

Looking for more redesign tips?

There's a lot that goes into making a website great. We get it. That's why we created a free guide to help walk you through it. Simply fill out the form below and it's all yours.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.