Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 SlideShares We Wish We Created (And What We Learned From Them)

By Carly Stec

5 SlideShares We Wish We Created (And What We Learned From Them)

shutterstock_144521519-compressorThis year, we fell in love with SlideShare.

We're not sure if it's the visual aspect, or the fact that the presentation-style format makes for easily digestible content, but we're hooked.

While some of our presentations have proven to be highly valuable in terms of our own marketing efforts, we're certain that this was information worth sharing with everyone.

(When things are working well, we don't like to keep secrets.)

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

With that said, below you'll find 5 awesome SlideShare that taught us something about how to create more effective presentations.

1. How Google Works

In terms of storytelling, this SlideShare from Eric Schmidt and Johnathan Rosenberg is an example worth making note of. 

Between the short quips and the creative illustrations, Schmidt and Rosenberg transform a complex concept into something that is both easily digestible and entertaining. 

In fact, the story being told is so engaging that it's hard to justify not clicking through to the next slide. 

Not to mention that the content is both valuable and inspirational for businesses having a hard time shaking their traditional approach. 

Actionable takeaway: Simplify the complex. Aware that both Schmidt and Rosenberg are highly intelligent, well-respected members of the Google team, they chose to use language that resonated with the average person to spread their message. 

2. What 33 Successful Entrepreneurs Learned From Failure

If you're looking to get your hands on some motivating insight from the trenches, this SlideShare is for you. 

What we love most about this presentation is that it serves as a compelling visual adaptation of a blog article originally published by Brian Honigman. By repurposing the content and adjusting the format, these lessons were able to reach an new audience via a new platform. 

If you're trying to get your content marketing strategy off the ground, repurposing content or reformatting existing content is a great place to start. However, it's important that you adjust your content in accordance to the standards of the new platform. To ensure that this post would succeed on SlideShare, the creators incorporated a 

3. A Content Marketing Christmas Carol

Holiday-themed content is a tricky thing to master. 

Either you absolutely nail it, or you fall seamlessly into line with the whole mess of mediocre attempts. 

In this case, Uberflip's clever take on the Charles Dicken's classic, A Christmas Carol, rose to the top. 

Unlike your typical (ineffective) "5 Ways Inbound Marketing is Like a Candy Cane" posts, this presentation chronicled a valuable lesson without being overly cheesy or too far fetched. 

(Another well-done presentation worth mentioning here is HubSpot's Halloween-themed deck, How-to: Find and Stop the 7 Growth Killing Ghouls of the #Funnelpocalypse. Check it out here.)

4. 40 Tools in 20 Minutes: Hacking your Marketing Career 

I don't know about you guys and gals, but we love discovering new tools that are designed to make our jobs easier.

However, with so many options available to us, pinpointing the tools worth your while can become easily overwhelming. 

This presentation covers a ton of different tools, and provides just enough information for the viewer to determine whether or not they want to learn more. 

With 2015 right around the corner, we can't wait to dig into some of the tools mentioned here. 

5. Using Psychology to Increase Conversions

Understanding how to increase conversions on your website starts with understanding both the behavior and thought-process of your ideal audience.

While a lot of content on consumer psychology is complex and heavy, this presentation aims to simplify the approaches that have been proven effective.

We consider this information to be highly valuable, as it's important for marketers to adapt to the change in consumer behavior and put forth initiatives that align with their decision making. 

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Marketing Strategy
Published on December 29, 2014

Recent Articles

Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read