Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

6 Summer Must-Reads That Will Help Shape Your Career

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

6 Summer Must-Reads That Will Help Shape Your Career Blog Feature

You know what I used to hate growing up? Summer Reading.

Picking up a book just for fun was and is great, but like most good things, once we were forced to do it, it lost all its charm.

I have to admit though, despite the annoyance and intrusion on our summer relaxation, our teachers had good reason to assign what they did.

We learned a lot (maybe with a little help from Sparknotes) and sometimes they were even genuinely fun to read.

So, listen up, class...

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Consider This Your Summer Reading List!

No matter what your occupation, it’s important to always be reading, learning, and evolving as a professional. This is something we’re firm believers in here at IMPACT.

Now, before you go hunting for the Cliff’s Notes, book on tape, or maybe even start making a spitball to hock at my head, rest assured that all of these books come with not only the IMPACT team stamp of approval, but that of several industry professionals.

Every title has been personally recommended by one of my current or former colleagues and helped shape them into the professionals they are today -- And don’t worry; there won’t be a pop quiz come September.

Check out the list below and leave us a comment about what book you’d recommend.

Start With Why by Simon Sinek

A book that really inspired me was Simon Sinek’s Start With Why. The book really pushes you to think about what your purpose is in your career. WHY do you do what you do? He has a great quote in this book, "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”. That’s something that’s always stuck with me and I really try to model my work around. It’s a great read regardless of the industry you’re in. - Joe Rinaldi, UX Specialist, IMPACT

The Art of Client Service by Robert Solomon

The Art of Client Services was one of the first books I felt really understood me as an Account Strategist. I absolutely love the stories, examples, and advice Robert Solomon provides in this short read. I recommend it to anyone in the Marketing or Advertising industry that is client facing. I learned some of the most valuable tips on how to deal with client objections, feedback, and planning from this book.

Buyer Personas by Adele Revella

Also, I recently read Buyer Personas by Adele Revella and absolutely loved the actionable tips and advice she provides throughout the book. I have every chapter marked with highlights, underlines, and post-its, and find myself referring back to it anytime I'm working on a target audience, buyer persona, or messaging project with a client. I knew immediately I was going to love this book when I turned to the dedication and it read: "This book is dedicated to every marketer who questions the wisdom of making stuff up.” - Erica DubeHead of Marketing, Glass House Real Estate Inc.

Everybody Writes by Ann Handley

One book that has shaped me into the Marketer I am today is Ann Handley's Everybody Writes. As a Marketer, I'm always faced with the challenging task of writing content. Whether it's a blog article or tweets, Everybody Writes has given me inspiration and techniques to become a more effective writer. I'm more confident facing new writing challenges, marketing or not, because of reading this book. - Amanda LeClair, Former Client Resource Manager, IMPACT

First, Break All the Rules by Marcus Buckingham and Curt Coffman

When I think of books that positively influenced the way I perform my job, I always think of First, Break All the Rules. As a Human Resources professional, I found everything to be extremely relatable and actionable. One section in the book actually influenced us to completely redo our performance evaluation process.  It described the “12 characteristics of a strong workplace,” and the corresponding questions that your employees can answer to ultimately “score” your company. After reading about these questions, we took a good look at our performance review sheet, and ultimately re-structured the whole document to make it more beneficial for the employee and the agency. - Natalie Davis, VP of Talent, IMPACT

Traction by Geno Wickman

Traction was the second book I read as part of my professional development at IMPACT, and it was one of the first books I’ve ever read that definitively taught me how to focus on the future. Find out what you want first, then worry about how you’re going to achieve it. We do the same thing for our clients: we find out what their business looks like in three years, then work backwards to determine exactly what we have to do in order to hit those goals. The best part about it? It works. - Derrick Weiss, Marketing Manager, SkuNexus

The 7 Habits of Highly Effective People by Stephen Covey

A particular book that’s helped shape me as a designer today is a book by Stephen Covey, titled The 7 Habits of Highly Effective People. I recommend this book to not just designers, but to everyone. It has taught me so much on how to stay conscious of what needs to get done to be the best designer and person that I can possibly be.

Reading this book has given me perspective on how to improve myself. The habits he discusses, like “being proactive” for example, are big for me. My all-time favorite is “sharpening the saw,” which basically means, always been improving yourself. This is ultimately the most important thing in my life as a designer and person. After working on and applying these 7 habits discussed in this book, I have seen a huge improvement in my productivity in design and in life overall. - Kevin Beaudry, Junior Web Designer, BrandShop Digital Commerce

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on July 1, 2018

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read